Business Chapter+01 PP flash

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20 Terms

1

What is a Business Plan?

A written document that outlines a company's goals, the strategy for achieving them, and the resources needed.

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2

What is Market Research?

The process of gathering information about consumers' needs and preferences.

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3

What is Branding?

The process of creating and promoting a name, symbol, or design that identifies and differentiates a product.

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4

What is a Target Market?

A specific group of consumers that a business aims to reach with its products and services.

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5

What is a SWOT Analysis?

A strategic planning tool used to identify the Strengths, Weaknesses, Opportunities, and Threats of a business.

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6

What is Customer Relationship Management (CRM)?

Strategies and technologies used by a company to manage interactions with current and potential customers.

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7

What is Supply Chain Management?

The management of the flow of goods and services from the point of origin to the point of consumption.

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8

What are Key Performance Indicators (KPIs)?

Quantifiable measurements that a company uses to gauge its performance over time.

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9

What is an Initial Public Offering (IPO)?

The process by which a private company offers its shares to the public for the first time.

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10

What is Corporate Social Responsibility (CSR)?

A business model where companies integrate social and environmental concerns in their operations and interactions.

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11

What is entrepreneurship?

The process of starting and running a new business, typically involving risk and innovation.

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12

What is a business model?

A strategic plan that outlines how a company will make money and sustain itself.

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13

What is a value proposition?

A statement that clearly outlines the benefits of a product or service to customers.

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14

What are operating expenses?

Ongoing costs for running a business, such as rent, utilities, and salaries.

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15

What is a market segment?

A subgroup of consumers within a broader market, categorized by shared characteristics.

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16

What is competitive analysis?

An assessment of competitors to identify their strengths and weaknesses relative to your business.

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17

What is a marketing strategy?

A plan to promote and sell products or services to target customers.

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18

What are distribution channels?

The pathways through which goods and services flow from producers to consumers.

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19

What is e-commerce?

Buying and selling goods or services over the Internet.

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20

What is financial forecasting?

The process of estimating future financial outcomes based on historical data and market trends.

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