Print Media and Design - MMC
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68 Terms
Page Layout – Definition
Page layout refers to the arrangement of visual elements on a page
Page Layout – Importance
A well-organized layout enhances readability and guides the audience's attention to the most important information
Visual Weight – Definition
Visual weight is the perceived heaviness or lightness of an element in design
Visual Weight – Importance
Elements with greater visual weight draw more attention
Types of Pages – Definition
Different types of pages serve various purposes in design such as editorial pages
Types of Pages – Importance
Each page type has its own layout and design considerations tailored to its audience and function
Order of Pages – Definition
The sequence in which pages appear in a publication
Order of Pages – Importance
Logical ordering guides the reader through content
Use of Ads – Definition
Placement and design of advertisements on a page
Use of Ads – Importance
Ads must be placed strategically to catch attention without disrupting content flow
Use of Images – Definition
Incorporation of photographs
Use of Images – Importance
Images convey messages quickly
White Space and Lines – Definition
White space is the empty space around elements
lines separate or connect content
White Space and Lines – Importance
White space improves readability
lines guide the eye and create visual harmony
Eye Movement – Definition
Natural path a reader’s eyes follow when viewing a page
Eye Movement – Importance
Understanding it helps create layouts that facilitate smooth navigation with headlines
Position of Hard and Soft News – Definition
Hard news is urgent factual reporting
soft news covers human-interest and lifestyle topics
Position of Hard and Soft News – Importance
Hard news is placed prominently
soft news is placed less prominently for leisurely reading
Headings and Font Sizes – Definition
Headings organize content and font sizes impact readability
Headings and Font Sizes – Importance
Clear headings guide readers
consistent fonts enhance professionalism and readability
Masthead – Definition
The masthead is the title or name of the newspaper
Masthead – Importance
It establishes the newspaper’s identity and brand
Teaser – Definition
A brief blurb or headline on the front page to entice readers
Teaser – Importance
Teasers generate interest and encourage readers to explore inside content
Headline – Definition
A bold title for an article summarizing the main point
Headline – Importance
Headlines grab attention and convey story essence
Banner – Definition
A large headline spanning the width of the page
Banner – Importance
Banners highlight significant news and set the tone for coverage
Byline – Definition
Identifies the author of an article
Byline – Importance
Bylines give credit
Lead/Intro – Definition
The opening paragraph of an article summarizing the most important points
Lead/Intro – Importance
A strong lead hooks readers and answers who
Lead Photo – Definition
Prominent image accompanying the lead story
Lead Photo – Importance
Lead photos add visual appeal
Caption – Definition
A brief description or explanation of a photo
Caption – Importance
Captions provide context for visuals and connect them to the article
Imprint Line – Definition
Contains essential info about the newspaper such as publisher
Imprint Line – Importance
It establishes credibility and transparency of the publication
Advertisements – Definition
Paid placements promoting products
Advertisements – Importance
Ads provide revenue for newspapers and information for readers about businesses and events
Design Principle – Balance – Definition
Distribution of visual weight in design
Design Principle – Balance – Importance
Provides stability
Design Principle – Proportion – Definition
Relationship between sizes and scales of elements in a design
Design Principle – Proportion – Importance
Proper proportion creates harmony and guides focus
Design Principle – Sequence – Definition
Arrangement of elements to guide the viewer’s eye
Design Principle – Sequence – Importance
A clear sequence helps storytelling and ensures message clarity
Design Principle – Unity – Definition
Cohesiveness of a design where all elements work together
Design Principle – Unity – Importance
Creates harmony and reinforces the overall message
Design Principle – Repetition and Variety – Definition
Repetition uses similar elements for consistency
variety adds interest
Design Principle – Repetition and Variety – Importance
Repetition creates rhythm and cohesion
variety prevents monotony
Design Principle – Emphasis – Definition
Technique to make certain elements stand out more than others
Design Principle – Emphasis – Importance
Guides attention to critical information using size
Page Making – Page Weighting – Definition
Page weighting is the visual weight of elements and how they affect perception and focus
Page Making – Page Weighting – Importance
Helps balance layouts
Page Making – Use of Space – Definition
The use of space (white/negative space) around and between elements
Page Making – Use of Space – Importance
Improves readability
Page Making – Colour – Definition
Colour refers to hues used in design
Page Making – Colour – Importance
Colour enhances appeal
Page Making – Typography – Definition
Typography is the art of arranging type to make language legible
Page Making – Typography – Importance
Font choice