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what is encoding?
getting information into memory
what is Storage?
maintaining encoded information over time
what is retrieval?
pulling previously encoded and stored information from memory
what is sensory memory?
system that holds sensory information(e.g., visual, auditory) for a very brief time after the stimulus disappears
what is short-term memory?
for information that is available to consciousness for about 20-30 seconds Capacity of short-term memory: 7 +- 2 ("magical #7")
what is long-term memory?
relatively permanent memory Unlimited capacity
what is iconic memory?
visual sensory memory
what is echoic memory?
auditory sensory memory
How did Spering study iconic memory?
Sperling (1960) - flashed 12 letters for 1/20 sec then signaled Ps to recall top, middle, or bottom row
what is Explicit memory?
conscious recollection of material fromlong-term memory (declarative)
what is implicit memory?
not brought to mind consciously, but expressed in behavior (nondeclarative)
what is episodic memory?
memory of personally experienced events
what is semantic memory?
memory of general knowledge
what are 3 types of implicit memory?
Procedural memory - memory for the performance of skills
Priming - prior exposure to a stimulus affects responses to a later stimulus
Classically conditioned associations
procedural memory
memory for the performance of skills
priming
prior exposure to a stimulus affects responses to a later stimulus
classically conditioned associations
Conditioned emotional reactions
what is recall
producing memories using minimal retrieval cues
what is recognition?
knowledge of whether one has previously been exposed to information
what is relearning?
learning occurs more quickly the second time it is learned
what is chunking?
organizing information into smaller, meaningful pieces to facilitate memory
what is mnemonics?
strategies and tricks for improving memory