4.2 Concept of Change

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Last updated 11:24 AM on 8/10/26
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4 Terms

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What is Change?

any alteration in the internal or external environment

2
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What is Business Change?

the process of making alterations in a business by adopting a new idea or behaviour

3
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What is Proactive Change?

where a change is planned and occurs before a business is affected by environmental change

4
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What is Reactive Change?

where a change is unplanned and takes place after the business has been affected by environmental change