A301 Unit 1.0 Media Ethics in the Digital Age

Flashcards covering key concepts and regulations in Media and Consumer Behavior.

What is a regulatory agency?

A group that sets and enforces standards or laws pertaining to a specific function or industry.

What are the two simultaneous missions of regulators that impact marketers?

Protecting consumers and protecting businesses.

Why are marketing regulations considered an evolving discipline?

Because consumer behavior and marketing are both constantly changing.

Name some critical issues that regulators focus on in marketing regulations.

Privacy, information accuracy, product issues, marketing to children.

Which regulatory body oversees advertising and marketing practices?

Federal Trade Commission (FTC).

What is astroturfing in the context of marketing?

A marketing or PR campaign disguised to create the impression of authentic grassroots behavior.

How do marketing regulations impact marketers on a daily basis?

They require marketers to understand the regulations affecting their roles and participate in marketing review processes.

What effect did the Cambridge Analytica controversy have on data privacy awareness?

It highlighted the extent to which social media data can predict personal characteristics and the ethical implications of data use.