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Alliteration
Repetition of the same sound beginning several words or syllables in sequence.
Allusion
Brief reference to a person, event, or place (real or fictitious) or to a work of art.
Ambiguity (Ambiguous)
The multiple meanings, either intentional or unintentional, of a word, phrase, sentence or passage.
Analogy
A comparison between two seemingly dissimilar things. Often, an analogy uses something simple or familiar to explain something unfamiliar or complex.
Anaphora
Repetition of a word or phrase at the beginning of successive phrases, clauses, or lines.
Anecdote
A brief story used to illustrate a point or claim.
Annotation
The taking of notes directly on a text.
Antimetabole
Repetition of words in reverse order.
Antithesis
Opposition, or contrast, of ideas or words in a parallel construction.
Aphorism
A terse statement of known authorship that expresses a general truth and moral principle.
Archaic Diction
Old
Argument
A process of reasoned inquiry. A persuasive discourse resulting in a coherent and consideration movement from a claim to a conclusion.
Assertion
A statement that presents a claim or thesis.
Asyndeton
Omission of conjunction between coordinate phrases, clauses, or words.
Audience
The listener, viewer, or reader of a text. Most texts are likely to have multiple audiences.
Claim
Also called an assertion or proposition, a claim states the argument’s main idea or position. A claim differs from a topic or subject in that a claim has to be arguable.
Closed Thesis
A closed thesis is a statement of the main idea of the argument that also previews the major points the writer intends to make.
Colloquialism (Colloquial Speech)
Words or phrases that have a conversational feel and are not generally used in formal written English.
Complex Sentence
A sentence that includes one independent clause and at least one dependent clause.
Connotation
Meanings or associations that readers have with a word beyond its dictionary definition, or denotation. Connotations are often positive or negative, and they often greatly affect the author’s tone.
Context
The circumstances, atmosphere, attitudes, and events surrounding a text.
Cumulative Sentence
Sentence that completes the main idea at the beginning of the sentence and then builds and adds on.
Denotation
The strict, literal dictionary definition of a word, devoid of any emotion, attitude or color.
Diction
A speaker’s choice of words. Analysis of diction looks at these choices and what they add to the speaker’s message.
Emphasis
Emphasis allows the writer to place importance on a particular idea. By positioning an idea in a certain place structurally, by proportioning a greater amount of words, by isolating a key word or phrase, or by repeating the wording, the writer creates emphasis.
Ethos
Greek for “character.” Speakers appeal to ethos to demonstrate that they are credible and trustworthy to speak on a given topic.
Euphemism
Greek for “good speech,” euphemisms are a more agreeable or less offensive substitute for generally unpleasant words or concepts.
Figurative Language (figure of speech)
Nonliteral language, sometimes referred to as tropes or metaphorical language, often evoking strong imagery.
Hyperbole
Deliberate exaggeration used for emphasis or to produce a comic or ironic effect; an overstatement to make a point.
Imagery
A description of how something looks, feels, tastes, smells, or sounds.
Imperative Sentence
Sentence used to command or enjoin.
Inversion
Inverted order of words in a sentence (variation of the Subject
Irony
A figure of speech that occurs when a speaker or character says one thing but means something else, or when what is said is the opposite of what is expected.
Jargon
Specialized terminology used by a particular group of people.
Juxtaposition
Placement of two things closely together to emphasize similarities or differences.
Logos
Greek for “embodied thought.” Speakers appeal to logos, or reason, by offering clear, rational ideas.
Metaphor
Figure of speech that compares two things without using like or as.
Metonymy
Figure of speech in which something is represented by another thing that is related to it or emblematic of it.
Modifier
An adjective, adverb, phrase, or clause that modifies a noun, pronoun, or verb.
Mood
The feeling or atmosphere created by a text.
Narration
In classical oration, the factual and background information, establishing why a subject or problem needs addressing.
Nominalization
The process of changing a verb into a noun.
Occasion
The time and place a speech is given or a piece is written.
Open Thesis
An open thesis is one that does not list all of the points the writer intends to cover in an essay.
Oxymoron
A paradox made up of two seemingly contradictory words.
Paradox
A statement or situation that is seemingly contradictory on the surface, but delivers an ironic truth.
Parallelism
Similarity of structure in a pair or series of related words, phrases, or clauses.
Pathos
Greek for “suffering” or “experience.” Speakers appeal to pathos to emotionally motivate their audience.
Periodic Sentence
Sentence whose main clause is withheld until the end.
Persona
Greek for “mask.” The face or character that a speaker shows to his or her audience.
Personification
Attribution of a lifelike quality to an inanimate object or an idea.
Polysyndeton
The deliberate use of multiple conjunctions between coordinate phrases, clauses, or words.
Propaganda
The spread of ideas and information to further a cause.
Purpose
The goal the speaker wants to achieve.
Rhetoric
Aristotle defined rhetoric as “the faculty of observing in any given case the available means of persuasion.”
Rhetorical Appeals
Rhetorical techniques used to persuade an audience by emphasizing what they find most important or compelling.
Rhetorical Question
Figure of speech in the form of a question posed for rhetorical effect rather than for the purpose of getting an answer.
Satire
The use of irony or sarcasm to critique society or an individual.
Scheme
Artful syntax; a deviation from the normal order of words.
Simile
A figure of speech used to explain or clarify an idea by comparing it explicitly to something else.
Speaker
The person or group who creates a text.
Stance
A speaker’s attitude toward the audience (differing from tone).
Style
A writer’s specific way of saying things.
Subject
The topic of a text.
Symbol
Generally, something that represents or stands for something else.
Synecdoche
Figure of speech that uses a part to represent the whole.
Syntax
The arrangement of words into phrases, clauses, and sentences.
Synthesize
Combining two or more ideas in order to create something more complex in support of a new idea.
Text
In the humanities, any cultural product that can be “read.”
Theme
A writer’s thoughts on a topic, including what the author believes about it.
Tone
A speaker’s attitude toward the subject conveyed by stylistic and rhetorical choices.
Trope
Artful diction; a figure of speech such as metaphor, simile, hyperbole, metonymy, or synecdoche.
Understatement
A figure of speech in which something is presented as less important or serious than it is, often for satiric or comical effect.
Vernacular
The speech patterns of a particular group of people or region.
Voice
The unique flavor of a piece based upon the author’s tone, diction, syntax, and imagery.
Wit
In rhetoric, the use of laughter, humor, irony, and satire in the confirmation or refutation of an argument.
Zeugma
Use of two different words in a grammatically similar way that produces different, often incongruous, meanings.