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Attitudes
Are a complex combination of an individual's personality, beliefs, values, behaviors, and motivations.
Include feelings, thoughts, and actions
An attempt to explain a person's behavior.
Cognitive Dissonance
Refers to any inconsistency that a person perceives between the persons behavior and attitudes
Any form of inconsistency that is uncomfortable for the person will prompt the person to reduce the dissonance (conflict). Harry, John, and Mary example
Other approaches that a person may use to reduce the inconsistency are as folows:
Eliminating their responsibility or control over an act or decision.
Denying, distorting, or selectively forgetting the information.
Minimizing the importance of the issue, decision, or act.
Selecting new information that is consistant with an attitude or behavior.
Attitude formation is a result of
Learning
Modeling other individuals actions and attitudes
Direct experiences with people and situations
Effective managers
continuously survey their employees so they can detect problem areas and implement the necessary changes.
How to change someone's attitude
Provide new information
Attitudes are formed over a lifetime
Through an individual's socialization process. A socialization process includes their formation of values and beliefs during childhood years, influenced not only by family, religion, and culture but also by socioeconomic factors.
Perception
Is the process by which organisms interpret and organize sensation to produce a meaningful experience of the world
4 stages of perception
Stimulation, registration, organization, and interpretation
Halo effect
occurs when an individual forms a general impression about another person no the basis of a single characteristic, such as intelligence, sociability, or appearance.
Social perception
how an individual "sees" others and how others perceive an individual
Contrast effect
Evaluating a person's characteristics by comparison to others
Projection
Perceiving others in ways that reflect a perceivers own attitudes and beliefs
Stereotyping
Judging someone on that basis of one's perception of the group to which that person belongs to
Pygmalion effect
Causing a person to act erroneously on the basis of another person's perception
Impression management
Controlling another person's perception of oneself