International Marketing Definitions

Flashcards covering key vocabulary and concepts related to international marketing, focusing on the unique challenges and uncontrollable elements.

International Marketing

The performance of business activities to plan, price, promote, and direct the flow of goods and services to generate profits for consumers or users in more than one nation.

Unique Aspects of International Marketing

Higher level of uncertainty and uncontrollables in foreign markets including culture, competition, legal constraints, government controls, and environmental factors.

International Marketing Task

Study how foreign environments, people, and cultures influence the marketing process.

Uncontrollable Uncertainty

Each international market has its own unique set of factors that firms must identify, analyze, and adapt to.

Marketing Program Design

Designed for optimal adjustment to uncertainty

Controllable Elements

Elements that can be blended to capitalize on anticipated demand and adapt to changing market conditions, consumer tastes, and corporate objectives.

Domestic Environment Uncontrollables

Political and legal forces, economic climate, competition, level of technology, structure of distribution, geography and infrastructure, and cultural forces within the home country.

Foreign Environment Uncontrollables

Political and legal forces, economic forces, competitive forces, level of technology, structure of distribution, geography and infrastructure, and cultural forces in foreign markets.