Sustainability - Marketing

Agency

A business that provides a service to other businesses.

Branding

The act of a company giving products and services as a particular name to appeal to the customers they want to attract.

Endorsement

A statement made publicly in support of a particular product or service.

Marketable

Being easy to attract customers to and sell.

Niche

Being only of interest to a limited number of people.

Slogan

A phrase or word that is designed to be easy for people to remember.

Strategy

The process of making plans to achieve a particular goal.

Sponsor

Pay the costs of something in order to use it to advertise your products or services.

Deceptive

Making you believe something that isn’t true.

Profess

Claim that something is real or true when it is not.

Devious

Behaving in a way that is intended to trick people to get something that you want.

Hoodwink

Trick someone into doing or believing something.

Bandwidth

The brain space or energy you have to be able to do something.

Subsistence

A situation when you only just have enough money to live on.

Weigh

Carefully consider something before coming to a conclusion.

Abide by

Follow rules or laws.

Designation

A name or title signaling an achievement.

Collide

Be actively in opposition to, or disagreement with, something.

Disillusioned

Feeling disappointed because something that you thought was positive turns out to be less than you hoped.

Emulate

Copy behaviour because it is something that you look up to.

Brash

Very confident in a way that is quite aggressive.

Potent

Having a very strong effect on your ability to think or how you act.

Sustainability

The use of products and systems that do not negatively affect the environment.

Flawed

Lacking perfection or containing problems.

Fell foul of

To come in conflict with.

Buck the system

To refuse to follow the rules of an organization.