Purposive Communication Lecture Notes

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Vocabulary practice flashcards generated from the Purposive Communication lecture slides covering nature, types, elements, the 7 Cs, and barriers.

Last updated 3:44 PM on 9/23/26
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31 Terms

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Purposive Communication

The process of sharing information, ideas, and feelings in a thoughtful and effective manner to achieve a specific, predefined goal or purpose.

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Communication (McCornack, 2014)

A process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures.

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Verbal Communication

Communication that involves the use of spoken words and language to convey messages, where tone of voice, pitch, and volume play a role in how the message is received.

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Non-verbal Communication

Communication where messages are sent through physical expressions without using words, including body language, posture, facial expressions, gestures, eye contact, touch, and physical space.

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Written Communication

The exchange of information through written or typed text using symbols and letters, useful for providing a formal, permanent record and allowing careful editing.

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Visual Communication

The use of images, graphics, charts, diagrams, photographs, and videos to convey information and simplify complex data.

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Intrapersonal Communication

The internal dialogue a person has with themselves, involving thinking, planning, and self-reflection.

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Interpersonal Communication

Direct communication between two (dyadic) or more individuals in a shared physical space, essential for building relationships.

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Formal Communication

Structured communication that often follows established rules, guidelines, and etiquette within an organization.

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Informal Communication

Casual and spontaneous communication, generally used for personal interests or social interaction.

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Public Communication

The act of a single speaker addressing a large audience, usually in a formal setting, with limited immediate feedback from listeners.

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Mass Communication

Messages transmitted to a very large, geographically dispersed audience through mass media channels.

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<p>Communication Process Model</p>

Communication Process Model

A sequential model illustrating the path of a message from the Sender through Encoding, Channel, and Decoding to the Receiver, modified by Noise and Feedback.

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Sender

The element that initiates communication by having an idea or message.

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Encoding

Translating an idea or thought into a message using words, symbols, or gestures.

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Message

The actual information or idea being conveyed during communication.

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Channel / Medium

The pathway through which the message travels (e.g., face-to-face, email, radio).

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Receiver

The person or group who receives the message.

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Decoding

Interpreting the received message to extract its meaning.

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Feedback

The receiver's response or reaction, which lets the sender know if the message was understood.

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Noise / Barriers

Any factor or interference that inhibits the conveyance or accurate interpretation of a message.

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Clarity (7 Cs)

The principle that the message should be clear and easy to understand.

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Conciseness (7 Cs)

Being brief and to the point without sacrificing quality; saves time and expense.

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Correctness (7 Cs)

Ensuring the message is factually accurate, grammatically correct, and uses the right tone.

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Completeness (7 Cs)

Ensuring the message contains all necessary facts and information for the receiver to act upon.

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Consideration (7 Cs)

Preparing the message with the receiver's perspective and needs in mind.

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Concreteness (7 Cs)

Being specific and definite rather than vague or general; grounded in facts.

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Courtesy (7 Cs)

Communicating with politeness, respect, and professionalism.

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Physical Barriers

Environmental disruptions like noise, distance, or faulty equipment that disrupt message transmission.

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Semantic / Language Barriers

Misunderstandings due to the meaning of words, such as using unfamiliar jargon, poor grammar, or ambiguous language.

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Organizational Barriers

Structural issues within an organization like rigid hierarchies, information overload, or inappropriate communication channels.