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Vocabulary practice flashcards generated from the Purposive Communication lecture slides covering nature, types, elements, the 7 Cs, and barriers.
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Purposive Communication
The process of sharing information, ideas, and feelings in a thoughtful and effective manner to achieve a specific, predefined goal or purpose.
Communication (McCornack, 2014)
A process of sharing and conveying messages or information from one person to another within and across channels, contexts, media, and cultures.
Verbal Communication
Communication that involves the use of spoken words and language to convey messages, where tone of voice, pitch, and volume play a role in how the message is received.
Non-verbal Communication
Communication where messages are sent through physical expressions without using words, including body language, posture, facial expressions, gestures, eye contact, touch, and physical space.
Written Communication
The exchange of information through written or typed text using symbols and letters, useful for providing a formal, permanent record and allowing careful editing.
Visual Communication
The use of images, graphics, charts, diagrams, photographs, and videos to convey information and simplify complex data.
Intrapersonal Communication
The internal dialogue a person has with themselves, involving thinking, planning, and self-reflection.
Interpersonal Communication
Direct communication between two (dyadic) or more individuals in a shared physical space, essential for building relationships.
Formal Communication
Structured communication that often follows established rules, guidelines, and etiquette within an organization.
Informal Communication
Casual and spontaneous communication, generally used for personal interests or social interaction.
Public Communication
The act of a single speaker addressing a large audience, usually in a formal setting, with limited immediate feedback from listeners.
Mass Communication
Messages transmitted to a very large, geographically dispersed audience through mass media channels.

Communication Process Model
A sequential model illustrating the path of a message from the Sender through Encoding, Channel, and Decoding to the Receiver, modified by Noise and Feedback.
Sender
The element that initiates communication by having an idea or message.
Encoding
Translating an idea or thought into a message using words, symbols, or gestures.
Message
The actual information or idea being conveyed during communication.
Channel / Medium
The pathway through which the message travels (e.g., face-to-face, email, radio).
Receiver
The person or group who receives the message.
Decoding
Interpreting the received message to extract its meaning.
Feedback
The receiver's response or reaction, which lets the sender know if the message was understood.
Noise / Barriers
Any factor or interference that inhibits the conveyance or accurate interpretation of a message.
Clarity (7 Cs)
The principle that the message should be clear and easy to understand.
Conciseness (7 Cs)
Being brief and to the point without sacrificing quality; saves time and expense.
Correctness (7 Cs)
Ensuring the message is factually accurate, grammatically correct, and uses the right tone.
Completeness (7 Cs)
Ensuring the message contains all necessary facts and information for the receiver to act upon.
Consideration (7 Cs)
Preparing the message with the receiver's perspective and needs in mind.
Concreteness (7 Cs)
Being specific and definite rather than vague or general; grounded in facts.
Courtesy (7 Cs)
Communicating with politeness, respect, and professionalism.
Physical Barriers
Environmental disruptions like noise, distance, or faulty equipment that disrupt message transmission.
Semantic / Language Barriers
Misunderstandings due to the meaning of words, such as using unfamiliar jargon, poor grammar, or ambiguous language.
Organizational Barriers
Structural issues within an organization like rigid hierarchies, information overload, or inappropriate communication channels.