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Public Opinion
the collective attitudes and beliefs of individuals on one or more issues
Public Opinion Polls
scientific efforts to estimate what an entire group thinks about an issue by asking a smaller sample of the group for its opinion
Political Socialization
the process by which we learn our political orientations and allegiances
Patriotism
a strong emotional attachment to one’s political community
Spiral of Silence
the process by which a majority opinion becomes exaggerated because minorities do not feel comfortable speaking out in opposition
Gender Gap
the tendency of men and women to differ in their political views on some issues
marriage gap
the tendency of married and unmarried people to differ in their political views on some issues
political generations
groups of citizens whose political views have been shaped by the common events of their youth
Partisan sorting
the process through which citizens align themselves ideologically with one of the two parties, leaving fewer citizens remaining in the center and increasing party polarization
sample
the portion of the population that is selected to participate in a poll
sample bias
the effect of having a sample that does not represent all segments of the population
Straw polls
polls that attempt to determine who is ahead in a political race
sampling error
a number that indicates within what range the results of a poll are accurate
random samples
samples chosen in such a way that any member of the population being polled has an equal chance of being selected
nonresponse bias
a skewing of data that occurs when there is a difference in opinion between those who choose to participate and those who do not
weighting
adjustments to surveys during analysis so that selected demographic groups reflect their values in the population, usually as measured by the census
benchmark polls
an initial poll on a candidate and issues on which campaign strategy is based and against which later polls are compared
tracking polls
an ongoing series of surveys that follow changes in public opinion over time
exit polls
election-related questions asked of voters right after they vote
push poll
polls that ask for reactions to hypothetical, often false, information in order to manipulate public opinion
political gridlock
the stalemate that occurs when political rivals, especially parties, refuse to budge from their positions to achieve a compromise in the public interest
Party machines
mass-based party systems in which parties provided services and resources to voters in exchange for votes
party bosses
party leaders, usually in an urban district, who exercised tight control over electioneering and patronage
patronage
a system in which a successful candidate rewards friends, contributors, and party loyalists for their support with jobs, contracts, and favors
party primary
an election in which party candidates are nominated by registered party members rather than party bosses
party eras
extended periods of relative political stability in which one party tends to control both the presidency and Congress
critical election
an election signaling a significant change in popular allegiance from one party to another
realignment
a substantial and long-term shift in party allegiance by individuals and groups, usually resulting in a change in policy direction
dealignment
a trend among voters to identify themselves as independents rather than as members of a major party
electioneering
the process of getting a person elected to public office
nominating convention
the formal party gathering to choose candidates
soft money
unregulated campaign contributions by individuals, groups, or parties that promote general election activities but do not directly support individual candidates
governing
activities directed toward controlling the distribution of political resources by providing executive and legislative leadership, enacting agendas, mobilizing support, and building coalitions
party-discipline
the ability of party leaders to bring party members in the legislature into line with the party program
open primary
a primary election in which eligible voters need not be registered party members
closed primary
a primary election in which only registered party members may vote
political efficacy
citizens’ feelings of effectiveness in political affairs
regulating the electorate
the process of setting rules that define who can vote and how difficult or easy it will be to cast a ballot in an election
motor voter act
legislation allowing citizens to register to vote at the same time they apply for a driver’s license or other state benefit
voter mobilization
a party’s efforts to inform potential voters about issues and candidates and to persuade them to vote
social connectedness
citizens’ involvement in groups and their relationships to their communities and families
prospective voting
basing voting decisions on well-informed opinions and consideration of the future consequences of a given vote
retrospective voting
basing voting decisions on reactions to past performance; approving the status quo or a desire for change
invisible primary
early attempts to raise money, line up campaign consultants, generate media attention, and get commitments for support even before candidates announce they are running
exploratory committee
a committee formed to determine the viability of one’s candidacy for office; activities may include polling, travel, and other communications relevant to the purpose
caucas
a local gathering of party members to choose convention delegates
presidential primary
an election by which voters choose convention delegates committed to voting for a certain candidate
front-loading
the process of scheduling presidential primaries early in the primary season
front-runner
the leading candidate and expected winner of a nomination or an election
swing voters
the approximately one-third of the electorate who are undecided at the start of a campaign
oppo research
investigation of an opponent’s background for the purpose of exploiting weaknesses or undermining credibility
valence issues
issues on which most voters and candidates share the same position
position issues
issues on which the parties differ in their perspectives and proposed solutions
wedge issue
a controversial issue that one party uses to split the voters in the other party
issue ownership
the tendency of one party to be seen as more competent in a specific policy area
negative advertising
campaign advertising that emphasizes the negative characteristics of opponents rather than one’s own strengths
government matching funds
money given by the federal government to qualified presidential candidates in the primary and general election campaigns
hard money
campaign funds donated directly to candidates; amounts are limited by federal election laws
issue advocacy ads
advertisements paid for by soft money, and thus not regulated, that promote certain issue positions but do not endorse specific candidates
get-out-the-vote drives
efforts by political parties, interest groups, and the candidate’s staff to maximize voter turnout among supporters
electoral mandate
the perception that an election victory signals broad support for the winner’s proposed policies
momentum
the widely held public perception that a candidate is gaining electoral strength
mass media
the means of conveying information to large public audiences cheaply and efficiently.
media convergence
the merging of traditional media with digital communication technologies such as telecommunications and the Internet.
narrowcasting
the targeting of specialized audiences by the media.
news organizations
businesses (and occasionally nonprofits) devoted to reporting and disseminating news via print, broadcast, or digital media—or a multimedia combination.
news aggregators
websites, applications, and software that cull content from other digital sources.
gatekeepers
journalists and the media elite who determine which news stories are covered and which are not.
commercial bias
the tendency of the media to make coverage and programming decisions based on what will attract a large audience and maximize profits.
clickbait
sensational headlines designed to tempt Internet users to click through to a specific website.
revolving door
the tendency of public officials, journalists, and lobbyists to move between public- and private-sector (media, lobbying) jobs
pundit
a professional observer and commentator on politics.
agenda setting
the media’s role in defining the relative importance of an issue or event via the amount and prominence of coverage they devote to it.
framing
the process through which the media emphasize particular aspects of a news story, thereby influencing the public’s perception of the story.
horse-race journalism
the media’s focus on the competitive aspects of politics rather than on actual policy proposals and political decisions.
optics
the way a situation, person, or event is presented by the media and perceived by the public.
sound bite
a brief, snappy excerpt from a public figure’s speech that is easy to repeat on the news.
feeding frenzy
excessive press coverage of an embarrassing or scandalous subject.
disinformation
the purposeful dissemination of falsehoods about public people or events.
selective perception
the phenomenon of filtering incoming information through personal values and interests.
permanent campaign
the idea that governing requires a continual effort to convince the public to sign on to the program, requiring a reliance on consultants and an emphasis on politics over policy.
news management
the efforts of a politician’s staff to control news about the politician.
spin
an interpretation of a politician’s words or actions, designed to present a favorable image.
leaks
confidential information secretly revealed to the press.
trial balloon
an official leak of a proposal to determine public reaction to it without risk.
political accountability
the democratic principle that political leaders must answer to the public for their actions.
citizen journalism
reporting and commentary by everyday citizens unaffiliated with traditional media outlets, and distributed via the web in the form of blogs, podcasts, or video uploads.
Voting Rights Act of 1965
national civil rights legislation aimed at eliminating racial discrimination in the electoral process
political party
a group of citizens united by ideology and seeking control of government in order to promote their ideas and policies
partisanship
loyalty to a party that helps shape how members see the world, define problems, and identify appropriate solutions
party organization
the official structure that conducts the political business of parties
party-in-government
party members who have been elected to serve in government
party-in-the-electorate
ordinary citizens who identify with the party
party identification
voter affiliation with a political party
party base
members of a political party who consistently vote for that party’s candidates
responsible party model
party government when four conditions are met: clear choice of ideologies, candidates pledged to implement ideas, party held accountable by voters, and party control over members
partisan sorting
the process through which citizens align themselves ideologically with one of the two parties, leaving fewer citizens remaining in the center and increasing party polarization
rational ignorance
the state of being uninformed about politics because of the cost in time and energy
on-line processing
the ability to receive and evaluate information as events happen, allowing us to remember our evaluation even if we have forgotten the specific events that caused it
two-step flow of information
the process by which citizens take their political cues from more well-informed opinion leaders