BTE 210 intro

Vocabulary flashcards covering core topics from BTE 210, including digital transformation, executive IT roles, emerging technologies, and business case examples.

Chief Information Officer (CIO)

The executive in charge of the Information Systems (IS) function within an organization.

Chief Digital Officer (CDO)

The executive responsible for converting a traditional brick-and-mortar business into a digital enterprise.

Digital Transformation

The process of leveraging digital technologies to create, modify, or optimize business processes, culture, and customer experiences to meet changing market and business needs.

Digital Transformation Framework

A three-pillar organizational model consisting of People (upskilling employees and fostering innovation), Process (streamlining workflows and adopting agile methodologies), and Technology (leveraging cloud, AI, and advanced analytics).

Vibe Coding

A modern software development approach utilizing AI capabilities (such as ChatGPT) to generate and refine code through natural language prompts.

Informed User

A person who understands the underlying mechanics of IT applications, provides valuable input, helps select tools, stays updated on emerging technologies, and uses IT to enhance performance.

Key Drivers of Business Transformation

Core technological components including Artificial Intelligence (AI), Internet of Things (IoT), and Data Analytics that enable predictive insights, automation, and improved decision-making.

McKinsey COVID-19 Consumer Pulse Survey Chart

A survey displaying changes in consumer time spent on activities during the crisis, showing increases in activities like reading news online ($47\text{\%}$) and texting/chatting/messaging ($46\text{\%}$).

Top 10 S&P 500 Companies by Market Cap vs. Average (2025) Chart

A market capitalization chart contrasting top firms like NVIDIA ($4.0\text{T}$), Microsoft ($3.7\text{T}$), and Apple ($3.1\text{T}$) against the average S&P 500 company ($\text{approx. } 0.09\text{T}$).

Netflix (Digital Transformation Case)

An example of successful business transformation where the company transitioned from DVD rentals to a global digital streaming platform.

Blockbuster (Digital Transformation Case)

An example of business transformation failure caused by an inability to adapt to digital streaming trends.

Business Transformation Examples

•Retail: Amazon's transition from e-commerce to cloud computing (AWS).

•Healthcare: Telemedicine advancements during COVID-19.

•Automotive: Tesla's leadership in EVs and autonomous driving.

Key Drivers of Business Transformation

•Artificial Intelligence (AI): Personalized recommendations and predictive analytics.

•Internet of Things (IoT): Smart home devices and industrial monitoring.

•Data Analytics: Improved decision-making with big data insights.

Success and Failure in Digital Transformation

•Success: Netflix transitioned from DVD rentals to a global streaming platform.

•Failure: Blockbuster's inability to adapt to digital streaming trends

•Lessons: Innovate continuously and prioritize customer needs