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observational study
observes individuals and measures variables of interest but does not attempt to influence the responses. The purpose of an observational study is to describe and compare existing groups or situations
experiment
deliberately imposes some treatment on individuals in order to record their responses. The purpose of an experiment is to study whether the treatment causes a change in the response
cofounded
Two variables (either explanatory variables or lurking variables) are confounded when their effects on a response variable cannot be distinguished from each other
population
in a statistical study is the entire group of individuals (not necessarily people) about which we want information
sample
is the part of the population from which we actually collect information. We use a sample to draw conclusions about the entire population
sampling design
describes exactly how a sample is chosen from the population
inference
we infer information about the population from what we know about the sample
bias
The design of a statistical study is biased if it systematically favors certain outcomes
convenience sample
often produces unrepresentative data
a shopping mall sample will almost surely overrepresent middle-class and retired people and underrepresent the poor. This pattern will recur almost every time we take such a sample. That is, the source of bias is a systematic error caused by a bad sampling design, not just bad luck on one sample. The outcomes of shopping mall surveys will repeatedly miss the truth about the population in the same ways
voluntary response sample
(also called volunteer or self-selected sample), lets individuals choose whether to participate in the study
They are not scientific polls. Instead, these types of samples are biased because people with strong opinions are most likely to respond. The problem is that people who take the trouble to respond to an open invitation are usually not representative of any clearly defined population. Voluntary response samples may also allow individuals to submit any number of entries, further exacerbating the potential for bias
simple random samples
A sample chosen by chance allows for neither favoritism by the sampler nor self-selection by respondents
size 𝑛 consists of 𝑛 individuals from the population chosen in such a way that every set of 𝑛 individuals has an equal chance to be the sample actually selected
table of random digits
stratified random sample
to sample distinct groups within the population separately, and then to combine these samples
multistage samples
Nationwide or statewide governmental surveys use often - practicality
cross-sectional studies
Observational studies that collect data about a population at one point in time
Undercoverage
aka coverage bias
is a form of selection bias that occurs when some groups in the target population are left out of the process of selecting the sample
case-control observational study
case-subjects are selected based on a defined outcome, and a control group of subjects is selected separately to serve as a baseline with which the case group is compared
retrospective approach
Looking back into the past
Cohort
studies enlist a homogeneous group of fairly similar individuals and keep track of them over a long period of time
prospective
studies that record, at regular intervals, all sorts of new relevant information about the study participants
longitudinal
Observational studies that monitor a sample of individuals repeatedly over time are sometimes