Terms - Multimodal Final

I hate it here

author

Writer/speaker

Message

what do they want their audience to take away from this?

Audience

whom the writer is aiming their communication towards

Purpose

The goal of the writer's communication: Consultants can ask writers what they expect the audience to do with the information they receive

Context

Where the communication is taking place; the physical and temporal circumstances in which readers will use your communication

Linguistic

Messages are communicated through written language

Visual

Messages are communicated through visual language, including colors, patterns, and textures

Auditory

Messages are communicated through spoken language and other auditory sources, such as music and sound effects.

Spatial

Messages are communicated through the organization of objects in space, such as a visual grid system and universal design

Gestural

Messages are communicated nonverbally through physical gestures, such as sign language, facial affect, and dance

Medium

The channel through which communications are conveyed

Genre

The form of communication; examples include novels, newspapers, lab reports, etc.

Hierarchy

What is going to increase or decrease one's cognitive load; Changing a font's weight, face, case, or color, can help create visual hierarchy by creating the most important piece in a large, bold font and decreasing as it gets to the less important information

Layout

1. Proximity: grouping projects together based on how close the objects are in relation to each other 

2. Similarity: organized by their similarity in shape, orientation, color, or texture

Color

Be careful to consider the color of your text! “For most people, red and green contrast very well. But red and green are common color deficiencies. For example, if you use purple, brown, or orange, all of which have red in them, I’ll get lost”

Images

1. The Rule of Thirds

2. The Golden Ratio

• Figure ground: our ability to separate one image from another, to distinguish what stands in the front and what stands in the back

Text

Font or typeface: the design of all alphabetic or numeric characters/punctuation of documents or projects 

The legibility of font is determined by the ability to read it rapidly and easily  

Other factors that affect fonts legibility: medium of document (page or screen), readers genre knowledge, their goals for reading