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Lurking Variables
hidden factors not included that affect the relationship between the actual variables being analyed
Sampling Variability
Variation that can be accounted for by a margin or error
Convenience Sample
Choosing a sample based on availability, bad sample method (not representative)
Voluntary Response Sample
Group of individuals that choose to respond to a survey, bad sample method (allows for self-report bias)
Simple Random Sample (SRS)
Each individual of a population has an equal chance of being selected
Probability Sample/Systematic Sample
Sample chosen from a sequential listing of the population of interest, ex: every 3rd person
Stratified Random Sample
SRS from predetermined subgroups with a similar characteristic, a group → small groups, ex: everyone with red hair
Cluster Sample
Group sampling when population variability is expected within each of the groups, ex: clustering one side of a stadium
Observe and Record
Observe + record existing condition without influencing the subjects being studied (ex: observational study)
Impose and Measure
Subject individuals to a treatment while observing + recording responses, there is a direct attempt to control potential lurking variables, best way to show causation (ex: experiment)
Inference
The process of using data from a sample to make conclusions, predictions, or decisions about a population
Sampling Errors
Can be selection bias or undercoverage
Undercoverage
When a population is not being represented at all in a population/sample
Non-Sampling Error
Measurement or response bias or no response bias
Response bias
Untruthful answers
No Response Bias
Selected participant doesn’t respond
Experiment
Planned intervention designed to observe a response of an individual to a treatment
Treatment
Any combination of imposed, measurable factors
Factors
Explanatory variables E
Extraneous Factors
Factors that are not of interest but affect responses, lurking variables
Design
Plan for conducting an experiment
Experimental Units
Individuals being observed
Placebo
Identical to treatment with no active ingredient, placebo effect
Comparative Experiment
Treatment vs. control group for comparison, should be all experiments
Control Group
Made to attempt to eliminate extraneous factors
Randomization
Use of chance assignments to ensure that experiment does not favor one condition (usually the treatment)
Replication
Creating an adequate number of observations to reduce chance variations, repeated trails, sufficient number of consistent results, large enough sample
Statistical Significance
Responses so “large”/”likely” that they would rarely have occurred by chance
Randomized Assignment
Chance assignments of units to treatments/treatments to trials
Block Design
Restricted randomization to blocks with similar characteristics with the intent to control extraneous factors
Matched Pairs
Impose 2+ treatments on a single unit, the unit by itself is a control
Double Blind
Neither the researcher or the participant knows the treatment assignment