chapter 4 sp

When do attitudes predict behavior

When other influences are minimal, the attitude is specific to the behavior, and the attitude is strong (potent).

What makes an attitude potent?

When we think about it, have personal experience with it, and it is easily accessible and stable.

behavior affect attitudes?

When we act in a certain way, we often adjust our attitudes to match our behavior.

What is aggregation?

The principle that combining multiple behaviors or measurements gives a more accurate prediction than a single act.

What is the IAT (Implicit Association Test)?

A reaction-time test that measures automatic associations between concepts to detect implicit biases.

What is role playing?

Acting out a social role, which can eventually shape attitudes to match the role.

What does “saying becomes believing” mean?

When people say something without strong external pressure, they may begin to believe it.

What is self-presentation theory?

The idea that we express attitudes to create a favorable impression and appear consistent to others

cognitive dissonance theory?

The idea that we feel tension when holding conflicting beliefs or when behavior conflicts with attitudes, and we change our attitudes to reduce discomfort.

What is self-perception theory?

When unsure of our attitudes, we infer them by observing our own behavior.

What is the overjustification effect?

When external rewards reduce intrinsic motivation for a behavior.