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Sociological Imagination
The ability to see the connection between personal experiences and larger social forces.
Structure (sociology)
Organized patterns of social relationships and institutions that shape behavior.
Founders of Sociology
Comte, Marx, Durkheim, Weber.
Scientific Method steps
Question → Review → Hypothesis → Collect data → Analyze → Conclude → Share.
Quantitative methods
Numbers, statistics, surveys, experiments.
Qualitative methods
Meanings, descriptions, interviews, ethnography.
Experimental research
Controlled, variables manipulated.
Observational research
Natural setting, no manipulation.
Longitudinal study
Data collected over time.
Cross-sectional study
Snapshot at one point in time.
Independent Variable
The cause or manipulated factor.
Dependent Variable
The effect or outcome measured.
Confounding Variable
Hidden factor that influences both cause and effect.
Correlation
Two variables vary together.
Causation
One variable produces change in another.
Reliability
Consistency of results.
Validity
Accuracy in measuring what’s intended.
Accuracy
Closeness to the true value.
IRB (Institutional Review Board)
Ensures ethical research with human subjects.
Components of a Theory
Concepts, relationships, propositions.
Properties of a Good Theory
Clear, testable, falsifiable, broad explanatory power.
Macro Perspectives
Large-scale structures (Functionalism, Conflict Theory).
Micro Perspectives
Small-scale interactions (Symbolic Interactionism).
Culture
Shared beliefs, values, behaviors, and material objects.
Material Culture
Physical objects (technology, clothing).
Non-material Culture
Ideas, values, beliefs, norms.
Subculture
A group with distinct values within a larger culture.
Elements of Culture
Language, values, norms.
Prescriptive Norms
What you should do.
Proscriptive Norms
What you shouldn’t do.
Mores
Strong moral rules with social significance.
Folkways
Everyday customs and etiquette.
Taboos
Forbidden behaviors; deeply offensive.
Ethnocentrism
Judging another culture by one’s own standards.
Xenocentrism
Preference for another culture over one’s own.
Sanctions
Rewards or punishments for following norms.
Formal Sanctions
Official consequences (laws, rules).
Informal Sanctions
Unofficial consequences (gossip, praise, ridicule).
Social Learning
Learning through interactions with others.
Individual Learning
Learning from personal experience.