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Objects
Anything that is visible, tangible, and stable in form, non-living or living.
Processes
Communication about processes explains how something is made, done, or works.
Events
Anything that happens or is regarded as happening.
Concepts
Beliefs, theories, ideas, principles and the like.
The Public Lecture
A formal presentation on a topic of special interest or expertise to a community group or club.
The Status Report
An update for business or social groups on various projects.
The Briefing
An informative speech used to communicate changes in policy or procedure.
The Fireside Chats
A group leader addresses current concerns, worries, and issues.
The Chalk Talk
An informative speech that relies on a visual aid, such as a chalkboard.
The Chronological Pattern
Explains how someone or something has developed over time, highlighting each development step.
The Spatial Pattern
Describes the physical or directional relationship between objects or places.
The Topical Pattern
Divides a topic into subtopics that address its components or aspects.
The Narrative Pattern
Retells a story or series of stories, emphasizing dramatic unfolding of events.
Obstacle Analysis
Identifying parts of the message that might be difficult for the audience to understand.
Organize The Material Carefully
Clearly state major points and use signposts to guide the audience.
Personalize Your Material
Help listeners connect the topic to their experiences, goals, beliefs, and actions.
Compare The Known To The Unknown
Show similarities and differences between the topic and what listeners already know.
Choose Your Vocabulary Carefully
Select words that avoid triggering negative reactions in the audience.
Build On Repetition And Redundancy
Repeat concepts differently to reinforce understanding.
Strive To Be Interesting
Find ways to enliven factual material to engage the audience.