A3 - Social Attitudes 1920s and Growth of media

How did women’s fashion change?

• They had shorter haircuts

• Looked more boy-ish

• Wore shorter dresses made of new materials nylon and rayon.

• Began to wear makeup

How did women change through day-to-day social activities?

• They began smoking in public

• They had more freedom in dating

What was still rarely discussed in public?

Sex

What pre-packaged food companies had begun to emerge?

Heinz and Kelloggs

What naughty habits did consumers begin to spend on?

Gambling, alcohol and tobacco

What emerged for young people in the night?

Nightclubs

What right was given in 1924?

Equal Divorce Rights legislation was passed as there was more acceptance of divorce.

What did the Church of England not approve of until the 1830s?

Contraception

What year did the first talking picture appear?

1927

Cinematograph Films Act 1927:

• A percentage of films had to be British

How many cinemas were built in the 1920s and 1930s?

Hundreds

Examples of two filmstars?

Al Jolson and Rudolph Valentino

What famous author started writing around the 1920s and 1930s?

George Orwell

What type of books were released during this time?

Penguin books which were part of the new paper-back style

What genre of literature became popular during the inter war years?

Anti-war literature

What became popular for women to read?

Women’s magazines which contained knitting patterns, recipes, romance stories and fashion tips.

What year was the BBC formed?

1922

What music was popular during the inter war years?

Jazz and Swing

Who was a famous jazz musician at the time?

Duke Ellington

What US culture had transferred onto British soil?

Cowboys and gangsters.

According to a 1931 study, how many times did people go to the cinema per week?

Twice per week on average