Module 4: Market Identification and Analysis

A comprehensive vocabulary flashcard set for Module 4: Market Identification and Analysis in Technopreneurship 101, covering market segmentation, sizing techniques, industry trends, competitor analysis, and SWOT frameworks.

Market

A group of customers who share a common need, purchasing power, willingness to buy, and access to a product or service.

Market Analysis

The process of evaluating customer demand, identifying opportunities, reducing risk, and guiding decision-making before launching a business venture.

Market Segmentation

The process of dividing a broad market into smaller groups of customers who share similar characteristics, needs, preferences, and purchasing behaviors.

Geographic Segmentation

Market division based on location attributes, such as urban areas, rural communities, coastal regions, or flood-prone areas.

Demographic Segmentation

Market division based on measurable population characteristics, including age, income, occupation, and education level.

Psychographic Segmentation

Market division based on shared values, lifestyles, and attitudes, such as environmentally conscious customers or technology adopters.

Behavioral Segmentation

Market division based on purchasing behaviors and usage patterns, such as frequent buyers, first-time users, or loyal customers.

Smart Flood Monitoring System Segments

An application example of market segmentation matching specific segments (LGUs, Schools, Businesses, Homeowners) with their specific needs.

Total Addressable Market (TAM)

The total overall market demand for a product or service across all possible customers.

Serviceable Available Market (SAM)

The specific portion of the Total Addressable Market (TAM) that a startup can realistically target and serve based on geographic or operational limits.

Serviceable Obtainable Market (SOM)

The portion of the Serviceable Available Market (SAM) that a startup can realistically capture in the short term.

Industry Analysis

The evaluation of the broader macro-environment and domain trends in which a business operates.

Building Information Modeling (BIM)

A major construction industry trend involving digital construction planning, visualization, and project coordination.

PESTLE Analysis

A strategic framework used to analyze external factors affecting an industry: Political, Economic, Social, Technological, Legal, and Environmental.

Competitor Analysis

The systematic evaluation of businesses offering similar products or services to identify market gaps, threats, and differentiation opportunities.

Direct Competitors

Businesses that offer similar products or services directly to the same target market.

Indirect Competitors

Businesses that address the same underlying customer problem using a different approach or technology.

Competitor Analysis Matrix

A grid comparing competitors and a startup across key operational factors such as Price, Features, Customer Support, and Innovation.

SWOT Analysis

A strategic planning tool used to evaluate an organization's internal Strengths and Weaknesses, along with external Opportunities and Threats.

Strengths (SWOT)

Internal advantages, resources, or specialized capabilities belonging to a business.

Weaknesses (SWOT)

Internal limitations, resource gaps, or deficiencies within a business.

Opportunities (SWOT)

External trends, industry shifts, or market openings that a startup can leverage to grow.

Threats (SWOT)

External challenges, market risks, or competition that could negatively impact a startup's success.

Rubric for Market Analysis Report

An evaluation rubric assessing a startup's market analysis report out of 100 total points across Market Research, Industry Analysis, Competitor Analysis, and Strategic Insights.