Lesson1/2 Key words

Media language

How the media communicates through codes and conventions.

Represantions

How the media portrays things like issues, events and locations

Media instustries

How the way media products are produced/who produces them effects the media platform (why do we trust the times more than the sun?)

Audiences

How the media target audiences and how they interpret and respond to them, also how they becomes producers themselves

Products

Media output e.g. adverts, newspapers, music videos and how they have different meanings for different products

Forms

Different types of media e.g. Tv, advertising

Codes and conventions

Elements in media products and how we decode them

Social groups

Categorising people e.g. gender

Denotation

What you can see

Connotation

How you interpret your denotation

Platforms

Where media products are available e.g. websites

Target

Aiming products at certain groups

Respond

How audiences receive and react to a media product

Encode

Producers include messages when creating products that might be encoded through specific language or images

Decode

Audiences interpret encoded messages, they may/may not decode the message intended

Genre

A category of a media product defined by set of codes and conventions e.g. news or comedy

Semiotics

System for analysing products that interprets meanings on two levels: denotation and connotation

Sign

Any element of a product that communicates meaning e.g. photo, logo

Connote

The way signs communicate underlying meanings

Polysemic

Communicating different meanings through signs that can be interpreted in different ways