General Business: Digital Media Methods

PPC

Paid Search

Tapping into online followings of media celebrities and influencers

Social Media

More targeted than Radio and TV advertising

Podcast

Pop Ups and Banner Ads

Display

Sponsored articles that resemble other forms of content on a website

Native

Use of QR codes

Mobile

Contracts guaranteeing a minimum number of views per ad

Video

Platforms gather demographic information and lets advertisers target audiences

Social Media

Advertising on Apps, Social Media, and other platforms on a portable device

Mobile

Companies bid on specific key words relevant to their good or service

Paid Search

Tend to not interrupt user experience like a Pop Up or Banner Ad

Native

CTA

Display

Nested articles within other articles

Native

Strength of this method is internet connectivity meaning customers can be reached regardless of where they are

Mobile

Use of “guerilla marketing”

Social Media

A host will read the copy and many times with a discount code to encourage sales

Podcast

Sites require you to play/watch video before watching or engaging in other activities

Video

Click Bait

Native

Browser Cookies

Display

Location settings enabled allows companies to geographically target market

Mobile