Ecommerce Exam 3

What is the most common cause of breaches

Phishing emails

Why was I upset with Apple over the commercial "I'm a Mac?"

Because Apple was making fun of security warnings Microsoft built into Windows

What is the most common cause of breaches

Phishing emails

Why was I upset with Apple over the commercial "I'm a Mac?"

Because Apple was making fun of security warnings Microsoft built into Windows

What is the main flaw in security warnings like those in Windows Vista?

They are so highly technical that it is difficult to understand what to do

Why should security staff see the three hacker videos I showed in class?

It helps them understand their motivations, which could potentially help in prevention

How many logged in from the social group? (Friend seemed to send the message)

Between 70% and 80%

What is the "unreasonable gap" we found?

The number of people who clicked on either the numeric or text link from the stranger

What do our H-squared = 37.4 findings mean?

37.4% of the twins' behavior was explained by heredity

Which country has the worst overall cybersecurity score?

Tajikistan

Which breach affected the largest number of people?

Yahoo

A script kiddie:

Is an inexperienced person who is using hacking tools copied from somewhere

Which country has the best overall cybersecurity score?

Denmark

What is the most popular phishing attack?

Message from administrator

What is not in the group of four things needed for good security?

Acting within seconds while a breach is going on

What is NOT a reason to distrust an email from your mom?

She might be a "script kiddie" without knowing it

A man in the middle attack:

Involves a stranger fooling you into thinking his/her device is the real WiFi, for example, for a hotel

What is a valid conclusion from the most recent Pew survey?

Your audience is more likely to be wealthy, with fast internet, and highly educated

Seniors, on line, visit and spend:

Less than millennials

What is a multi-channel marketing plan for an e-commerce site?

Create a website, use display ads, publish email blasts, and broadcast radio ads

As a consultant to a high-tech company, what would be the best advice?

Advertise on line and off line

A native ad...

Looks like an article but is really an ad

Doubleclick:

Lets a provider network have access to a cookie that allows the network to track your browsing on several other merchants on the network. Then it can provide an ad in which you would likely have some interest.

Digital ad revenue comes from

Almost half comes from Google and Facebook (Meta)

On what basis is most digital ad revenue charged?

Performance-Based (e.g., clicks or purchases)

The bulk of search ad revenue goes to:

Alphabet (from Google)

Digital Ad Revenue:

Is mostly from mobile

A viral ad is one that:

People tend to favor and then share and forward to others

Multi Channel Marketing:

All of the above

Which of the following is not a measure of audience size?

Applause ratio

What is true about online advertising?

Online channels are more expensive per person but more efficient due to better targeting

What is true about Web Analytics?

Measures differ throughout the purchasing funnel, and funnel analytics are most often based on trends over time

Assume your firm bids $12 in a Google search campaign (using AdWords) for the phrase "best pumpkins." Your quality score is 6. Your competitor has bid $15 and has a quality score of 4. If they win, use a negative number and state how much they pay. If you win, use a positive number and state how much you pay..Within 3 minutes, only answer with one number, showing two decimal places and no dollar sign. The sign of your answer will reveal who you expect to win.

$10.01

The best Google tool for remarketing is

Google Display Network

Facebook Usage:

was #1 but is now #2 or #3 depending on the measure

What is "dark social?"

A "good morning" text message to your friend

What does Pinterest not thrive on

Conversations

Social Marketing usually does not exhibit

An Unquestioned well-tailored and customized message chosen by the advertiser

What is true about mobile ad spending in the US in dollars

Mostly search,display and video are nearly as high too

What is not one of the three ethical theories

Corporate Responsiblity Theory

GDPR impact is

For any company doing busines in the EU, no matter where it is based on the world