MODULE 2 PURPOSIVE COMMUNICATION

GLOBALIZATION

communication and assimilation among individuals, ethnicities, races, institutions, governments of various nations supported by technology and compelled by international trade process of bringing people together and making them interact and exchange ideas across traditional borders

Global Village

it consists of people in one world interconnected by an electronic nervous system – media (Stewart, 2015)

IMPACTS OF GLOBALIZATION ON COMMUNICATION

Virtual Interaction, Cultural Awareness in Speech, Cultural Awareness in Body Language, Time Difference

Virtual Interaction

Communication through digital technologies such as video calls, social media, emails, and messaging apps that connect people across different locations.

Cultural Awareness in Speech

The ability to communicate respectfully by understanding how different cultures use language, tone, expressions, and conversational styles.

Cultural Awareness in Body Language

Understanding that gestures, facial expressions, eye contact, and personal space have different meanings in different cultures.

Time Difference

The variation in local times between countries or regions, which affects scheduling meetings, communication, and collaboration.

Impacts of Globalization on Global Communication

Availability of Information, Business Conduct, Social Awareness, The Problem

Availability of Information

The easy and rapid access to information, news, and knowledge from around the world through the internet and other communication technologies.

Business Conduct

The way businesses operate and communicate internationally, requiring awareness of different cultures, laws, ethics, and communication practices.

Social Awareness

Increased understanding of global issues, cultures, and social concerns through international communication and media.

The Problem

Challenges created by globalization, such as misinformation, cultural misunderstandings, language barriers, privacy concerns, and unequal access to technology.

Possible Cultural Barriers to Effective Communication in Cultural Situations

1. Review communication principles

2. Analyze the message receiver

3. Be open to accepting of other cultures

4. Learn about cultures and apply what is learned 5. Consider language needs

Cultural Relativism

he principle of understanding and judging another culture based on its own values, beliefs, and practices rather than using the standards of one's own culture.

Lack of Knowledge of Others' Culture

Insufficient understanding of another group's customs, traditions, beliefs, and communication styles, which can lead to misunderstandings.

Discrimination and Harassment

Unfair treatment or offensive behavior toward individuals because of their culture, race, ethnicity, religion, nationality, gender, or other differences, which hinders effective communication.

Language Differences

Differences in languages, accents, vocabulary, or levels of language proficiency that make communication more difficult and increase the risk of misunderstanding.

Culture

the learned and shared behavior of a community of interacting human beings (Useem & Useem, 1963)

Culture

a system of beliefs, assumptions, and values shared by a group of people (Fielding, 1996)

Culture

learned set of shared interpretations about beliefs, values, and norms that affect the behaviors of a relatively large group of people (Lustig & Koester, 2003)

Culture

shared patterns of behaviors and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization (Center for Advanced Research on Language Acquisition)

CHARACTERISTICS OF CULTURES (Chase & Shamo, 2013)

1.Cultures are learned, not innate

2.Cultures are shared

3.Cultures are multifaceted

4.Cultures are dynamic

5. Cultural identities are overlapping

Cultures are learned, not innate

Culture is learned through experience.

Cultures are shared

Culture is shared by a group of people.

Cultures are multifaceted

Culture has many connected parts.

Cultures are dynamic

Culture changes over time.

Cultural identities are overlapping

People belong to multiple cultures.

Cultural Integration

form of cultural exchange in which one group assumes the beliefs, practices, and rituals of another group without sacrificing the characteristics of its own culture

Cultural Assimilation

occurs when members of 1 cultural group adopt the language, practices, and beliefs of another group, often losing aspects of their traditional culture in the process

Multiculturalism

the coexistence of different cultures within the same society, where each culture is respected and valued.

Cultural Accommodation

The willingness to adjust and respect different cultural beliefs, values, and practices to promote effective communication and mutual understanding.

Separation

one cultural group refuses to interact or join the dominant culture prefer to interact with the members of their own culture, so they are often known as outsiders (Gamble & Gamble, 2013)

Ethnocentrism

a belief that a person’s culture is better than any other group’s culture, and the tendency to judge any ‘outgroup’ culture by using the norms of his ‘in-group’ culture.

Stereotypes and Prejudices

main barriers to intercultural communication negative characteristics attributed to 1 group can lead to biases and discrimination against the group

Assumed similarities

baseless, unreasonable refusal to see cultural differences where they exist happens when members of 1 group assume that all groups behave the same way they do, that what is true to their culture is also true to all other cultures

Anxiety

fear or apprehension associated with either oral or anticipated communication with people from another cultural group

IMPACT OF TECHNOLOGY ON COMMUNICATION

1. Technology provides us with unlimited information

2. It creates opportunities for meeting new people

3. It helps us keep in touch with family and friends anywhere in the world.

4. It brings new diversity to our culture and our lives

5. It fosters better cooperation among different cultural groups

6. It isolates us

7. It can make us create second lives