Entrepreneurship for Impact - MS Challenge Based Learning

What is the total number of people with MS in Spain?

Over 55,000 people.

At what stage of life does MS typically start?

In young adulthood.

What are the main barriers MS patients face?

Employment, mobility, communication, and social inclusion.

How visible is MS to the public and businesses?

MS is largely invisible to the public and businesses.

What are the EUV goals regarding MS?

Promote employment, mobility, communication, and social inclusion for MS patients, and turn social impact into business opportunities for brand image and community engagement.

What is the focus of the MS & Entrepreneurship Challenge?

How to improve the lives of MS patients through entrepreneurship.

What is the focus of the Visibility & Inclusion Challenge?

How to increase MS visibility and foster inclusive cultures.

What should the problem definition include in the project?

Specific barriers (employment, mobility, communication, inclusion) and the relevance to the MS community and business/marketing.

How should stakeholders be analyzed?

Use empathy maps for patients, families, companies, institutions, and associations, and apply systems thinking to find connections.

What is the problem–solution binomium?

Showing a direct link between the problem and the proposed solution.

What is the purpose of a mission statement in the project?

To summarize the project purpose in one clear sentence.

What does the market analysis (TAM – SAM – SOM) estimate?

Potential economic, social, and awareness impact.

What is the extended value proposition?

Proving the solution’s value and innovation with evidence.

What should future vision & KPIs define?

The impact at 1 and 5 years and the success indicators.

What resources should be listed for the project?

Budget, skills, knowledge, networks, and tools.

How should scalability be addressed?

Explain how the idea can grow beyond the classroo