Chapter 8: Electronic and Mobile Commerce

Electronic Commerce

Conducting business activities electronically over computer networks.

Business-to-Business (B2B) E-Commerce

• A subset of e-commerce

• All the participants are organizations

• Useful tool for connecting business partners in a virtual supply chain to cut resupply times and reduce costs

Business-to-Customer (B2C) E-Commerce

Customers deal directly with an organization and avoid intermediaries; this is called disintermediation.

Customer-to-Customer (C2C) E-Commerce

• Electronic transactions between consumers are facilitated by a third party.

• Popular sites include: – eBay, Bidz.com, Craigslist, eBid, ePier, Ibidfree, Kijiji, Ubid, and Tradus.

E-Government

Use of information and communications technology to:

• Simplify the sharing of information

• Speed formerly paper-based processes

• Improve the relationship between citizens and government

M-Commerce

Relies on the use of wireless devices.

Multistage Model for E-Commerce (B2B and B2C)

Electronic retailing (e-tailing)

: the direct sale from business to consumer through electronic storefronts.

Cybermall

a single Web site that offers many products and services at one Internet location.

Electronic exchange

an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.

Private exchanges

owned and operated by a single company

Consortium-operated exchanges

run by a group of traditionally competing companies with common procurement needs.

Independent exchanges

open to any set of buyers and sellers within a given market.

Market segmentation

the identification of specific markets to target them with advertising messages.

Retargeting

used by advertisers to recapture those shoppers by using targeted and personalized ads to direct shoppers back to a retailer’s site.

Storefront broker

a company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise.

Personalization

the process of tailoring Web pages to specifically target individual consumers

Implicit personalization

captures data from customer Web sessions.

Explicit personalization

captures userprovided information.

Digital certificate

an attachment to an email message or data embedded in a Web site that verifies the identity of a sender or Web site

Certificate authority (CA)

a trusted thirdparty organization or company that issues digital certificates

Secure Sockets Layer (SSL)

used to secure sensitive data during e-commerce

Electronic cash

an amount of money that is computerized, stored, and used as cash for e-commerce transactions

p-card (procurement card or purchasing card)

a credit card used to streamline the traditional purchase order and invoice payment processes.