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Electronic Commerce
Conducting business activities electronically over computer networks.
Business-to-Business (B2B) E-Commerce
A subset of e-commerce
All the participants are organizations
Useful tool for connecting business partners in a virtual supply chain to cut resupply times and reduce costs
Business-to-Customer (B2C) E-Commerce
Customers deal directly with an organization and avoid intermediaries; this is called disintermediation.
Customer-to-Customer (C2C) E-Commerce
Electronic transactions between consumers are facilitated by a third party.
Popular sites include: – eBay, Bidz.com, Craigslist, eBid, ePier, Ibidfree, Kijiji, Ubid, and Tradus.
E-Government
Use of information and communications technology to:
Simplify the sharing of information
Speed formerly paper-based processes
Improve the relationship between citizens and government
M-Commerce
Relies on the use of wireless devices.
Multistage Model for E-Commerce (B2B and B2C)
Electronic retailing (e-tailing)
: the direct sale from business to consumer through electronic storefronts.
Cybermall
a single Web site that offers many products and services at one Internet location.
Electronic exchange
an electronic forum where manufacturers, suppliers, and competitors buy and sell goods, trade market information, and run back-office operations.
Private exchanges
owned and operated by a single company
Consortium-operated exchanges
run by a group of traditionally competing companies with common procurement needs.
Independent exchanges
open to any set of buyers and sellers within a given market.
Market segmentation
the identification of specific markets to target them with advertising messages.
Retargeting
used by advertisers to recapture those shoppers by using targeted and personalized ads to direct shoppers back to a retailer’s site.
Storefront broker
a company that acts as an intermediary between your Web site and online merchants who have the products and retail expertise.
Personalization
the process of tailoring Web pages to specifically target individual consumers
Implicit personalization
captures data from customer Web sessions.
Explicit personalization
captures userprovided information.
Digital certificate
an attachment to an email message or data embedded in a Web site that verifies the identity of a sender or Web site
Certificate authority (CA)
a trusted thirdparty organization or company that issues digital certificates
Secure Sockets Layer (SSL)
used to secure sensitive data during e-commerce
Electronic cash
an amount of money that is computerized, stored, and used as cash for e-commerce transactions
p-card (procurement card or purchasing card)
a credit card used to streamline the traditional purchase order and invoice payment processes.
