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Allusion
A reference to another work of literature, person, or event
Amplification
involves repeating a word or expression while adding more detail to it, in order to emphasize what might otherwise be passed over
Analogy
A comparison of two different things that are similar in some way
Anecdote
A brief narrative that focuses on a particular incident or event.
Antithesis
Direct contrast, places focus on the second object
Assonance
Repetition of a vowel sound within two or more words in close proximity
Asyndeton
omission of conjunctions between coordinate phrases, clauses, or words
Chiasmus
A statement consisting of two parallel parts in which the second part is structurally reversed
Colloquialism
A word or phrase (including slang) used in everyday conversation and informal writing but that is often inappropriate in formal writing (y'all, ain't)
Diacope
Repetition of a word or phrase after an intervening word or phrase
Dialogue
Conversation between characters
Enumeration
listing items in order
Ethos
Ethical appeal
Logos
Appeal to logic
Pathos
Appeal to emotion
Hyperbole
exaggerated statements or claims not meant to be taken literally.
Hypophora
raising a question then proceeding to answer it
Imagery
Description that appeals to the senses (sight, sound, smell, touch, taste)
Irony
the use of words to convey a meaning that is the opposite of its literal meaning
Litotes
A form of understatement that involves making an affirmative point by denying its opposite
Metaphor
A comparison without using like or as
Meiosis
A euphemism that intentionally understates the size or importance of the subject
Parallelism
Phrases or sentences of a similar construction/meaning placed side by side, balancing each other
Tautology
needless repetition of an idea by using different but equivalent words; a redundancy
Tricolon
Sentence consisting of three parts of equal importance and length, usually three independent clauses.
Anaphora
the repetition of a word or phrase at the beginning of successive clauses
Anadiplosis
Figure of repetition that occurs when the last word or terms in one sentence, clause, or phrase is/are repeated at or very near the beginning of the next sentence, clause, or phrase.
Epizeuxis
repetition of one word (for emphasis)
Mesodiplosis
Repetition of the same word or words in the middle of successive sentences.
Polysyndeton
Deliberate use of many conjunctions
Symploce
Repeating words at both the beginning and the ending of a phrase
Alliteration
Repetition of initial consonant sounds
Assonance
Repetition of vowel sounds
Consonance
Repetition of a consonant sound within two or more words in close proximity.
Onomatopoeia
A word that imitates the sound it represents.
Rhyme
Repetition of sounds at the end of words
Minor sentence
Incomplete sentence which can be fully understood.
Simple sentence
A sentence consisting of one independent clause and no dependent clause
Compound sentence
a sentence with two or more coordinate independent clauses, often joined by one or more conjunctions
Complex sentence
A sentence with one independent clause and at least one dependent clause
Compound-complex sentence
at least one dependent clause and two or more independent clauses
Periodic sentence
A sentence that presents its central meaning in a main clause at the end.
Declarative sentence
a sentence that makes a statement or declaration
Imperative sentence
A sentence that requests or commands.
Interrogative sentence
A sentence that asks a question
Exclamatory sentence
a sentence expressing strong feeling, usually punctuated with an exclamation mark
Passive sentence
subject receives the action of the verb.
"The cat was petted by Mark"
Active sentence
Subject performs the action of the verb.
Prosodic features
The stress, rhythm, and intonation along with tempo, loudness and voice quality of speech. (Represented by italic, bold, and underlined text)
Voiced plosives
b, d, g, v, z, zh, j, th (harsher sounding)
Voiceless plosives
p, t, k, ch (softer sounding)
Ellipsis
three periods (...) indicating the omission of words in a thought or quotation
Metonymy
A figure of speech in which something is referred to by using the name of something that is associated with it (the White House instead of the President)
Overstatement
the action of expressing or stating something too strongly; exaggeration.
Oxymoron
A figure of speech that combines opposite or contradictory terms in a brief phrase.
Paradox
A statement or proposition that seems self-contradictory or absurd but in reality expresses a possible truth.
Personification
A figure of speech in which an object or animal is given human feelings, thoughts, or attitudes
Puns
a joke exploiting the different possible meanings of a word or the fact that there are words that sound alike but have different meanings.
Simile
A comparison using "like" or "as"
Symbolism
A device in literature where an object represents an idea.
Understatement
the presentation of something as being smaller, worse, or less important than it actually is.
Composition
The way visual elements are arranged
Dominance
Refers to one area of a work of art that is visually heavier
Content
The message or meaning of an artwork
Aesthetics
The artwork's visual attraction or beauty
Art criticism
An organised approach to evaluating artwork
Curved
Lines that bend and change direction gradually
Straight
Can be oriented to the horizontal, vertical, or diagonal axis of a surface
Vertical
Running straight up and down; upright. Conveys strength, stability, and security.
Horizontal
Going straight across from side to side. Conveys rest and repose.
Diagonal
Slanting in any direction but horizontal or vertical. Conveys energy and movement, but may also suggest instability.
Naturalistic
derived from real life or nature, or imitating it very closely
Geometric
having a form composed of one or a number of simple shapes, such as triangles, squares, or circles. Creates a sense of chaos, anger, and rigidity.
Negative space
empty spaces surrounding shapes and forms. Creates mystery.
Positive space
The area occupied by an object
Light
Highlights areas of a work.
Dark
Shades and shadows.
Warm colours
Red, orange, and yellow. Inviting and comforting, conveying heat and warmth.
Cold colours
Blue, green, purple. Calm, tranquil, and relaxing.
Chroma
How intense the colour is compared to its state on the colour wheel. High indicates strength and wildness, whereas low indicates weakness.
Unity
How different elements of an artwork function together.
Harmony
Creation of cohesiveness by stressing the similarities of different elements.
Balance
Distribution of the visual weight of objects and colours.
Rhythm
Refers to interval-repeating elements. Creates a tempo in the artworks and provides a path for the viewer.
Contrast
The different and arrangement of opposite effects.
Emphasis
Use of visual elements to draw attention to a certain area.
Proportion
Dimensions of a composition and relations between height, width, and depth.
Iconic
A direct representation of something
Symbolic
An image of something we associate with the referent.
Ambient advertising
advertising placed where advertising isn't normally or hasn't ever been seen
Billboard
a large sign, usually outdoors, used for advertising
Guerilla advertising
advertising that uses unorthodox tactics
Spoof advertising
A fictional advertisement for a non-existent product, used to draw negative attention towards the subject.
Shock advertising
Advertising designed to startle people so as to get their attention.
Public service announcement
A type of advertisement intended to raise awareness about an issue and encourage people to change their behavior
Product placement
Putting products into TV shows and movies where they will be seen
Celebrity endorsement
Using famous individuals to promote products.
Problem and benefit
In advertising, the technique of identifying an issue and offering a solution
Bandwagon effect
When people join a cause because it seems popular or support a candidate who is leading in the polls
Testimonial
Attempts to persuade the reader by using a famous person to endorse a product or idea