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Social Psychology
The branch of psychology concerned with the way individuals' thoughts, feelings, and behaviors are influenced by others. The study of attitudes and perceptions, persuasions, and typical behaviors of relatively normal people in their relationships with others.
Norms
The rules that establish expected and accepted behavior; prescribe proper behavior, what is considered normal. All cultures have their expectations of appropriate behavior.
Person Perception
The process of forming impressions of others
Psychology
The scientific study of behavior and mental processes
Sociology
The study of groups of people
Social Psychologists
Study social behavior; Interested in the ways people influence and are influenced by each other
Altruism
Social Psychologists want to know why we sometimes accept some disadvantage to ourselves in order to help others. An unselfish regard for the welfare of others
Equity
A condition in which people receive from a relationship in proportion to what they give
Self-Discolsure
Revealing intimate aspects of oneself to others
Bystander helpfulness or apathy
The presence of many people during a crime may create a sense of diffusion of responsibility. We may convince ourselves that if there are many other people present, someone else will help, so we need do nothing.
Social Loafing
The tendency to "loaf" or work less work when a part of a group or sharing work with other people
Lawrence Kohlberg
Founder of Moral Development. Argued that moral reasoning progresses through distinct stages; Our powers of reasoning about moral right and wrong change as we mature
Moral Dilemmas
Problems that pit one moral value against another (ex: man can't afford drugs to save his wife, should he steal the drugs anyway?)
Prejudice
An irrationally unfavorable attitude toward a group of people, usually based on gender, religion, race, or membership in group
Aversive Racism
The behavior of unintentionally discriminating against some groups while expressing the belief that all people are equal. It's subtle prejudice, with conflicting feelings
Discrimination
Behavior, usually negative, directed towards others. It's actual behavior or actions. Unequal treatment of different groups.
Social Perception and Cognition
Mental processes that help us to collect and remember information about others, and to make inferences and judgements based on that information
Primacy effect
The principle that the first information learned about someone will be a more powerful influence on our perceptions that any later information will be
Stereotype
A generalized belief about a group of people.
Internal or Dispositional Attributions
Explanations based on an individual's perceived stable characteristics, such as attitudes, personality traits, or abilities. People tend to attribute another person's behavior to internal causes
Attribution
The set of thought processes we use to to explain the causes of behavior
External or Situational Attributions
Explanations based on the current situation and events that would influence all people. External causes could be due to something about a person's situation.
Harold Kelley's Attribution Theory
We need 1) Consensus Information, 2) Consistency Information, 3) Distinctiveness
Consensus Information
How one individual's behavior compares with other people's
Consistency Information
How the person's behavior varies over time
Distinctiveness
How the person's behavior varies between situations
Self-Serving Biases
Attributions that we use to optimize our perception of ourselves, where we attribute our success to personal factors and failures to situation factors
Strategies of Persuasion
Common techniques of persuasion to know and resist. These are actions in accordance with wishes, suggestions, or direct requests of other people
Foot-in-the-door Technique
A modest request followed by a larger one; A strategy designed to gain a favorable response to a small request at first. Intent is to get you to agree later with a larger request
Door-in-the-face Technique
An outrageous initial request is followed by a more reasonable one. Someone makes a large unreasonable request, expecting you to refuse, and then likely get you to agree to a smaller request later.
Bait-and-Switch Technique
A very favorable deal is followed by additional demands after a commitment has been made
That's-Not-All Technique
The offer is improved before any reply is given
Low-Ball Technique
Someone makes you a very attractive initial offer to get you to commit to an action, then makes the terms less favorable after you commit
Attitude
A like or dislike that influences our behavior towards a person or thing
Persuasion
Any attempt to change your attitudes and thus your behavior
Proximity, Mere Exposure, Similarity
How do you choose your friends?
Proximity
We are likely to become friends with people who live near us and become familiar to us
Mere Exposure
The more often we see someone or something the more likely we are to start to like the person or thing
Similarity
We are drawn to those who are like ourselves in background, attitudes, interests, and other important ways
Physical Attractiveness
Once proximity affords contact, the next most important thing in attraction is physical appearance
Conformity
The maintenance or alteration of one's behavior to match the behavior and expectations of others. It occurs when people yield to real or imagined social pressure.
Solomon Asch's Classic Experiment
Demonstrated that conformity was also likely even when one could be sure that a judgement was correct. His experiment had actors incorrectly guess line size, and eventually the non-actor would agree with the answer of the actors.
Solomon Asch
A pioneer in social psychology. He demonstrated that conformity was likely even when one could be sure that judgement was correct. He founded the Institute of Cognitive Studies at Rutgers.
Philip Zimbardo's Experiment
A surprising and disturbing study done at Stanford University that provided evidence that people are inclined to change their behavior in response to assigned rules and to follow outrageous and immoral orders
Obedience
A form of compliance that occurs when people follow direct commands, usually from someone in a position of authority
Compliance
Conformity that involves acting in accordance with social pressure while privately disagreeing. You comply but you mentally disagree with it, but you just perform the behavior.
Acceptance
Conformity that involves both acting and believing or agreeing, in accordance with social pressure
Stanley Milgram
Designed a study that investigates the effects of authority on obedience. Widely regarded as one of the most important figures in the history of social psychology. Experiment with having people "shock" other people and see how far they'd go
Group Polarization
If most members of a group already have a strong opinion on a matter they will lean even more strongly in that direction after discussion. Discussion serves the purposes of making the group more extreme in its views rather than opening a dialogue on differing opinions
Groupthink
Can emerge in a group regardless of the level of cohesion. Group members suppress doubts about an issue or decision for fear of being ostracized. Sometimes dominant members will silence dissenters, sometimes dissenters fail to speak up at all
Personality
An individual's characteristic pattern of thinking, feeling, and acting; derives from Latin word persona (mask). Consistent ways in which one person's behavior differs from that of others, especially in social contexts
Sigmund Freud's Theory
Developed the first psychodynamic theory of personality; relates personality to the interplay of conflicting forces within the individual
Catharsis
The release of pent-up emotions associated with unconscious thoughts and memories; "Talking Cure"
Psychoanalysis
To bring unconscious thoughts and emotions to consciousness to achieve insight; A method of explaining the workings of personality, based on the interplay of conscious and unconscious internal forces; "talk therapy"
Memories, emotions, and thoughts, some of which are irrational or socially unacceptable
What does the unconscious mind hold?
Freud's Iceberg Theory
The mind is like an iceberg. It is mostly hidden, and below the surface lies the unconscious mind. The preconscious stores temporary memories
Unconscious Mind
A reservoir of mostly unacceptable thoughts, wishes, feelings, and memories
Free Association
Asking patients to say whatever comes to their minds in order to tap the unconscious and uncover hidden thoughts and feelings
Oedipus Complex
Freud's conclusion that children wish to have sex with their opposite sex parent but realize that is forbidden. A boy's sexual desire for his mother and feelings of jealousy and hatred for the rival father. A girl's desire for her father is the Electra Complex
Freud's Psychosexual Stages of Development
Developed a framework to explain the development of personality over the course of childhood and adolescence. Related personality development to the changing nature of the individual's psychosexual interest and pleasure
Libido
Sexual desire or psychosexual energy; The preferred channel for gratifying this desire changes over the lifespan.
Psychosexual Stages
The Oral Stage (The first year of life), The Anal Stage (About 1 to 3 years old), The Phallic Stage (About 3 to 6 years old), The Latent Period (About 6 years to adolescence), The Genital Stage (Adolescence and beyond)
Evaluation of Freud's Stages
These stages are difficult to test empirically and research on this model have been inconclusive
Freud's Three Components of Personality
Id, Ego, Superego
Id
Comprised of all of our biological drives that demand immediate gratification. Unconsciously strives to satisfy basic sexual and aggressive drives, operating on the pleasure principle, demanding immediate gratification.
Ego
The rational, negotiating, and decision-making component of the personality. Functions as the "executive" and mediates the demands of the id and superego.
Superego
The internalized values and rules we receive from our parents and society. Provides standards for judgement (the conscience) and for future aspirations
Freud's Structure of Personality
Involves conflicts and anxiety over unpleasant impulses and thought
Defense Mechanisms
Keeps unpleasant thoughts and feelings banished in the unconscious; function as healthy ways to suppress anxiety
Rationalization
"Making excuses" and reframing unpleasant events or actions as beneficial or appropriate. Offers self-justifying explanations in place of the real, more threatening, unconscious reasons for one's actions
Repression
"motivated forgetting" of unacceptable thoughts and feelings. Banishes anxiety-arousing thoughts, feelings, and memories from consciousness
Regression
A return to juvenile behavior. Leads an individual faced with anxiety to retreat to a more infantile psychosexual stage
Denial
Refusal to acknowledge a problem
Projection
Attributing one's own undesirable characteristics or motives to other people. Leads people to disguise their own threatening impulses by attributing them to others
Displacement
Diversion of an unacceptable thought or impulse from its target to a less threatening one. Shifts sexual or aggressive impulses toward a more acceptable or less threatening object or person, redirecting anger toward a safer outlet
Sublimation
The transformation of sexual or aggressive energies into acceptable and pro-social behaviors
Reaction Formation
Presentation of one's thoughts or feelings as the extreme opposite of what they are. Causes the ego to unconsciously switch unacceptable impulses into their opposites
Karen Horney
Believed in the social aspects of childhood growth and development. Believed Freud exaggerated the role of sexuality in human behavior and motivation, and misunderstood the motivation of women and the dynamics of family relationships
Carl Jung
Believed in the collective unconscious, put greater emphasis on the continuity of human experience and need for spiritual meaning in life
Collective Unconscious
contains a common reservoir of image derived from our species' past; why many cultures share certain myths and images such as the mother being a symbol of nurturance
Archetypes
Figures and themes that emerge repeatedly in human history and across cultures
Alfred Adler
Founded the school of individual psychology; proposed that humans naturally seek personal excellence and fulfillment, and strive for superiority. People who fail suffer from an inferiority complex
Inferiority Complex
People who fail suffer an exaggerated feeling of inadequacy
Humanistic Psychology
Founded by Abraham Maslow, Deals with values, beliefs, and consciousness, including spirituality and guiding principles by which people live their lives; See people as essentially good
Gender Role
A psychological aspect of being male or female.
Self-Actualization
Proposed that we as individuals are motivated by a hierarchy of needs; Fulfilling our potential
Unconditional Positive Regard
An attitude of acceptance of other despite their failings. Carl Rogers believed human nature is good; An ideal state like the regard that a loving parent has for a child
Self-Concept
An image of the person that they really are. They also develop an ideal self, an image of the person they'd like to be.
Trait
A consistent, long-lasting tendency in behavior, such as sociability, shyness, or assertiveness
State
A temporary activation of particular behavior
The Big Five personality traits
Neuroticism, Extraversion, Agreeableness, Conscientiousness, and Openness to Experience
Neuroticism
The tendency to experience unpleasant emotions very easily
Extraversion
A tendency to seek stimulation and enjoy the company of other people
Agreeableness
A tendency to be compassionate rather than antagonist towards others
Conscientiousness
The tendency to show self-discipline, to be reliable, and to strive for competence and achievement
Openness to Experience
A tendency to enjoy new experiences and new ideas
Standardized Test
Administered according to strict rules and interpreted using a prescribed category or tradition. It is administered to a large sample of people representative of the population for whom the test will be utilized
Minnesota Multiphasic Personality Inventory (MMPI)
The most widely researched and clinically used of all personality tests. It was originally developed to identify emotional disorders
The Rorschach Inkblots
The most widely used projective test uses a set of 10 inkblots and was designed by Hermann Rorschach. It seeks to identify people's inner feelings by analyzing their interpretations of the blots
Thematic Apperception Test (TAT)
Developed by Henry Murray, it is a projective test in which people express their inner feelings and interests through the stories they make up about ambiguous scenes