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INTRODUCTION - Factors Contributing to Bystanderism
Bystanderism refers to the phenomenon where individuals are less likely to help in an emergency when others are present. Psychological explanations suggest that helping behaviour is influenced by cognitive and social processes such as diffusion of responsibility, evaluation apprehension and pluralistic ignorance. Research by Latané & Darley and Piliavin et al. provides insight into these mechanisms.
Definition - Diffusion of Responsibility
Diffusion of responsibility occurs when the obligation to help is shared among multiple bystanders, reducing the likelihood that any one individual will intervene. Responsibility, blame and moral obligation are perceived as distributed across the group.
Definition - Evaluation Apprehension
Evaluation apprehension refers to the fear of being judged negatively by others when acting publicly. Bystanders may avoid helping due to fear of embarrassment, offering inappropriate assistance, or being outperformed by a more competent helper.
Definition - Pluralistic Ignorance
Pluralistic ignorance occurs when individuals rely on others' reactions to interpret an ambiguous situation. If others appear calm, individuals assume the situation is not an emergency, even if they personally feel concerned.
Latané & Darley (1970) - Five Stage Model
Latané & Darley proposed that helping depends on five stages, with a "no" at any stage results in no helping behaviour:
Noticing the event
Interpreting it as an emergency
Accepting personal responsibility
Knowing how to help
Implementing the decision to help.
Latané & Darley (1968) - Aim
To investigate the bystander effect and test diffusion of responsibility as an explanation for bystanderism.
Latané & Darley (1968) - Participants
72 New York University students (59 female, 13 male) from an introductory psychology course.
Latané & Darley (1968) - Procedure
Participants believed they were taking part in a discussion via intercom. During the session, a confederate appeared to have a seizure. Participants were placed in three conditions: alone, 3-person group, or 6-person group. The dependent variable was the time taken to report the seizure.
Latané & Darley (1968) - Results
85% helped in the alone condition
62% in the 3-person condition
31% in the 6-person condition.
(By the time that the victim got cut off)
100% helped in alone condition by 6 minutes, 62% in 6-person condition
Helping decreased as perceived group size increased.
Latané & Darley (1968) - Conclusion
Diffusion of responsibility explains bystanderism: individuals are less likely to help when they believe others are present who could intervene.
Latané & Darley (1968) - Strengths
Well-controlled experiment with clear manipulation of group size. Supports diffusion of responsibility hypothesis. Participants showed genuine distress, suggesting realistic reactions and some external validity.
Latané & Darley (1968) - Weaknesses
Ethical concerns including deception and psychological distress. Artificial lab setting lowers ecological validity. Possible demand characteristics. Study would not be replicable today due to ethical standards.
Piliavin et al. (1969) - Aim
To investigate bystander behaviour in a real-life setting and the effect of victim type.
Piliavin et al. (1969) - Participants
Approximately 4,450 passengers on the New York subway between Harlem and the Bronx.
Piliavin et al. (1969) - Procedure
A male confederate collapsed on a subway train (either appearing drunk or ill with a cane). Trials varied by victim race (Black or White) and whether a model intervened early, late, or not at all. Observers recorded helping behaviour across 103 trials.
Piliavin et al. (1969) - Results
Ill victims received help in 95% of trials
Drunk victims in 50%
No model help: all conditions 100% except for black and drunj
Larger groups did not reduce helping; often multiple people helped.
Once one person had started helping, others joined
Piliavin et al. (1969) - Conclusion
Diffusion of responsibility was not supported in real-life settings. Instead, helping behaviour may be influenced by cost-benefit analysis, victim characteristics, and situational factors.
Piliavin et al. (1969) - Strengths
High ecological validity due to natural field setting. Large sample increases reliability. Combination of quantitative and qualitative data provides rich insight. Challenges laboratory findings, broadening understanding of bystanderism.
Piliavin et al. (1969) - Weaknesses
Extraneous variables (mood, prior exposure) were uncontrolled. Ethical issues including lack of consent, deception and no right to withdraw. Some passengers may have had obstructed views, affecting data accuracy.
Holistic Discussion - Diffusion of Responsibility
Evidence from Latané & Darley supports diffusion of responsibility in controlled settings. However, Piliavin's field study challenges its universality, suggesting DOR may be more prominent in lab environments than real-life emergencies.
Holistic Discussion - Role of Situation and Context
Bystander behaviour appears highly context-dependent. In the subway study, the "no escape" environment increased helping due to heightened personal cost of inaction. This suggests situational pressures may override diffusion effects.
Holistic Discussion - Evaluation Apprehension and Competence
Fear of negative judgement may inhibit helping, particularly in ambiguous or medical emergencies where individuals doubt their competence. Larger groups may intensify evaluation apprehension.
Holistic Discussion - Pluralistic Ignorance
In ambiguous situations, individuals look to others for cues. If everyone appears calm, no one acts. This process helps explain why bystanders may fail at the interpretation stage of the five-stage model.
Holistic Discussion - Victim Characteristics
Piliavin demonstrated that victim type influences helping behaviour. Ill victims received significantly more help than drunk victims, suggesting moral judgement and perceived responsibility affect intervention.
Holistic Discussion - Methodological Contrast
Latané & Darley used a laboratory experiment with controlled manipulation of group size, increasing internal validity. Piliavin used a field experiment with higher ecological validity but less control over variables. This contrast highlights the importance of research design in understanding bystanderism.
Holistic Discussion - Integrated Explanation
Bystanderism is best understood as multi-factorial. Diffusion of responsibility, evaluation apprehension and pluralistic ignorance operate alongside situational cost-benefit analysis and victim characteristics. No single factor fully explains helping behaviour; instead, context, cognition and social influence interact.
Both studies took place in Western contexts, may be different for collectivist societies