ETS01G Lesson 2 (2nd Quarter)

Principles of Design

Are guidelines to follow if you want to create effective visuals, from oil paintings and blog graphics to eye-catching social media posts.

Balance

Is an equal distribution of of the graphics' visual weight which is determined by its size, darkness or lightness, and thickness of lines.

Symmetrical Balance

An arrangement of elements distributed evenly.

Asymmetrical Balance

An arrangement of unlike objects of equal weight on each side of the page.

Unity

This considers when all elements. are in agreement. It is a force operating in within a design that gives it the appearance of oneness or resolution.

Contrast

It is the difference of two or more elements in a design. It is most commonly associated with readability, legibility, and accessibility.

Emphasis

Can sometimes be referred to as dominance. If contrast deals with difference between elements, emphasis deals with the impact of the element.

Repetition

It is the recurrence of a design element, commonly utilized in patterns and textures. It promotes consistency which shows an effort of unifying all parts of the design.

Hierarchy

It is not based on design styles but rather the order of importance. A good design leads the eye through each area in a priority order.

Proximity

Its basic purpose is to organize or group related elements and items together, move them physically close to each other so that they can be perceived as one. An organized information is more readable, easier to understand and more likely to be remembered.