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Understand rules of language
Structure that ensures consistency
Compose the story
Story telling principles (3 step process)
Bar or Column chart
When comparing the value of a variable across different categories what chart should you use?
Line chart
When analyzing a variable over time what chart should you use?
Scatter (or bubble) chart
When comparing the values of two variables what chart should you use?
Treemap or Heatmap (stacked column chart can be useful if tracking these parts over time)
When viewing the parts of a whole at one moment in time what chart should you use?
Location
VISUAL LANGUAGE HIERARCHY. this refers to the position of information on a chart
Size
VISUAL LANGUAGE HIERARCHY. this refers to the size of the data points on a chart
Gradient (Color Intensity)
VISUAL LANGUAGE HIERARCHY this refers to the use of different shades of an individual color
Color (hue)
VISUAL LANGUAGE HIERARCHY this refers to the use of entirely separate colors
Shape
VISUAL LANGUAGE HIERARCHY this refers to the use of different objects or shapes on a chart
Location, Size, Gradient, Color, Shape
Visual Language Hierarchy in order of processing
Correlation
Statistic that aims to measure the strength of the relationship between two variables. It takes two columns of data, and returns a coefficient, which has a value between 1 and -1
Slicer
A selection panel that floats above a worksheet that FILTERS the data viewable on the screen.
Table
(PowerBI) displays a grid of data arranged in a series of columns
Matrix
Similar to a table, but allows us to add data in rows and columns.
To create, we need to specify the row headings, the column headings, and the field that will be measured for each combination of these headings.
Able to add hierarchys for drill down options.
Ribbon Chart
Stacked column chart where each column is connected by a series of ribbons.
Useful when we want to track the growth of a field over time, as well as tracking ranking within that field.
Interactions
When selecting a part of a visual, it highlights related information on other visuals on the page.