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Primary stakeholders
necessary for a firms survival (Customers, employees, suppliers, and investors)
Secondary Stakeholders
Have an indirect relationship with the firm (Media, trade associations, special interest groups)
Management deals with this group of people…
employees
Marketing deals with this group of people…
Customers
Finance deals with this group of people…
owners
The 4ps of marketing are
price, place, product, promotion
what is the goal of managament
Turn the factors of production and intangible resources into a competitive advantage
GDP
The sum of all good and services produced in a country during a year