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PPF (PPC)
shows the maximum quantity of two goods or services a firm can produce using all their factors of production
the law of increasing opportunity cost
the more good X is produced, the more good Y needs to be given up
points on the curve
any point on the curve is productively efficient
any point inside the curve is productively inefficient
any point beyond the curve is unattainable
ways to increase production
utilise its unemployed factors of production
reallocating its factors of production
increase the quantity or quality of its factors of production
utilising unemployed factors of production
using all workers, capital or land
reallocating factors of production
a firm can increase production of good X by reallocating its FOP away from good Y and towards good X
increasing the quantity and/or quality of factors
a firm can increase the quantity and/or quality of its factors to increase production of both goods shifting the PPF outwards
supply curve
as quantity increases, due to the law of diminishing marginal returns, costs of production will increase whereby firms require a higher price to cover their costs and make higher profits
at lower prices, firms will only produce the quantity whereby the costs of production will be covered by the price charged
allocative effieciency
where society surplus (the sum of consumer and producer surplus) is maximised
this occurs where demand=supply
assumptions in a free market
perfect information for both consumers and producers
competition with no dominant firms
no barriers to entry
consumers are rational utility maximisers
firms are profit maximisers
there is perfect mobility of factors of production
price elasticity of demand
measures the responsiveness of quantity demanded due to a change in price
determinants of PED
the number of close substitutes
the percentage of income
luxury or necessity
addictive nature
time period
price elasticity of supply
measures the responsiveness of quantity supplied due to a change in price
determinants of PES
production lag
level of stocks
level of spare capacity
sustainability of factors of production
time
business significance of PES
it is in the best interest of firms to keep supply as price elastic as possible
when demand and thus the price increases, firms can respond by increasing their output to maximise profits
when demand and thus the price falls, firms can respond by decreasing their output to minimise losses
ways to increase PES
shorten the length of the production lag
increase level of stocks
increase spare capacity
increase the sustainability of FOP
shortening the length of the production lag
invest in better quality machinery, increase the no. of workers, increase productivity
increasing the level of stock
investing in a new warehouse or increasing the size of existing storage facilities
increase spare capacity
invest in a new factory or office space
increase the sustainability of factors of production
buying machinery that is multi-purpose or that can be upgraded to aid with production of multiple goods and services
cross elasticity of demand
measures the responsiveness of quantity demanded of good A to a change in price of good B
business significance of XED
if a firm is selling two goods that are complementary in nature then a firm should reduce the price of good A and increase the price of good B to increase total revenue
significance of XED pt 2
if a firm is selling a good with a strong substitute, the firm could reduce its price to increase total revenue
but the rival firm could also reduce their price, leading to a price war
income elasticity of demand
measures the responsiveness of quantity demanded due to a change in income
business significance of YED
YED can provide firms crucial information regarding the relationship of demand for the goods they are producing and income (whether they are normal or inferior goods)
they can prepare for booms and recessions