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Venture Capital
Money provided by investors to startups they believe have long-term growth potential.
Market
Who your business plans to sell its products or services to.
Scale
To increase the size, amount, or extent of somethingāusually related to business growth.
Revenue
The money a business earns from selling its products.
Profit
The money that's left after you subtract your costs from your revenue.
Pitch Deck
A presentation used by entrepreneurs to provide potential investors with a quick overview of their business plan.
Pain Point
Identifying a problem and proposing how the startup intends to solve it.
Total Addressable Market (TAM)
The total market demand for a product.
Serviceable Available Market (SAM)
The portion of TAM served by your product.
Serviceable Obtainable Market (SOM)
The portion of SAM realistically reached.
Revenue Streams
Different ways a business makes money.
Customer Acquisition Cost (CAC)
Cost to acquire a new customer.
Lifetime Value (LTV)
Total revenue from a customer over their relationship with the startup.
Team
The individuals running the company and their qualifications.
Burn Rate
Rate at which a company spends money vs earnings.
Runway
Time before the company runs out of money.
Break-even Point
When a company's revenues and expenses are equal.
Monthly Recurring Revenue (MRR)
Revenue a subscription-based business receives every month.
Annual Recurring Revenue (ARR)
Predictable income an organization will receive in a one-year period.
Gross Merchandise Value (GMV)
Total value of merchandise sold over a period.
Valuation
Estimation of the company's overall worth.
Equity
Ownership interest in a company.
Note 
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