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Scarcity
desirable items are in limited supply
choice
deciding on how best to use limited resources
opportunity cost
the next-best thing given up
marginal benefit
Benefit gained from one or more items
Marginal cost
Cot incurred from one or more items
Absolute advantage
One side makes/ supply more than trading partner
Comparative advantage
Making goods at a lower opportunity cost with a trading partner
Substitution effect
increase in a good’s price leads to its substitution for a cheaper but similar item
income effect
increase in prices lowers overall purchasing power, leading to decrease in demand
shifts in demand curve
MERIT (market size, expectations, related goods , income, tastes and preferences)
shifts in supply curve
TRICE ( technology, related prices, input prices, competition, expectations)
consumer surplus
the leftover money a consumer has from buying a product they were willing to buy for more
total consumer surplus
the sum of all individuals’ surpluses ( area under demand curve )
producer surplus
the leftover money from the minimum price at which a supplier is willing to sell
total producer surplus
area above supply curve
effects of price ceilings (below equilibrium)
inefficient allocation, wasted resources, low quality, black markets
effect of price floors ( above equilibrium)
surpluses, inefficient allocation, unnecessarily high quality, illegal activity
non-binding/ ineffective ceiling
ceiling placed above equilibrium
non-binding/ ineffective floor
floor based below equilibrium
When demand increases …
…Equilibrium P and Q both increase
When demand decreases…
… equilibrium P and Q both decrease
When supply decreases…
…Equilibrium P increases and Q decreases
When supply increases…
… equilibrium P decreases while Q increases
When S and D both shift simultaneously in the same direction…
… change in price is ambiguous