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cognition
thinking, knowing, remembering
cognitive psychologists
study the way we think and learn
convergent thinking
focuses on reaching one well-defined solution to a problem
divergent thinking
a thought process used to generate creative ideas by exploring many possible solutions
concepts
mental grouping of similar objects, events, ideas, or people
prototype
mental image
piaget’s schemas
units of understanding that can be hierarchically categorized as well as webbed into complex relationships with one another
algorithm
step by step rule that guarantees the right solution to a problem
heuristic
a rule of thumb, fast but can be error prone
availability heuristic
estimating the likelihood of events based on their availability in our memory
representative heuristic
estimating the likelihood of events in terms of how well they represent particular prototypes (stereotypes)
insight
Aha! moment that just pops into your head
conformation bias
we look for evidence to support out beliefs
fixation
mental set doing things a present way
functional fixedness
doing things in terms of typical uses
overconfidence
we tend to overestimate the accuracy of our beliefs
belief perseverance
our tendency to cling to our initial beliefs even if they have been discredited
framing
the way an issue or idea is presented to you
language
spoken, written, or signed word used to communicate
phonemes
smallest distinctive unit of sound
morphemes
smallest language unit that carries meaning
semantics
study of meaning in language
syntax
set of rules for combining words in a sentence
receptive language
ability to understand
expressive language
ability to verbally express things
language development
we have a critical (sensitive) period
skinner : operant learning
language is learning like everything else, through learning principles
chomsky : inborn universal grammar
we are prewired to learn language
whorf
language determines the way that we think
implicit memory
we can think in words, but more often we think in images