Sports Managment test 3

Internal Influences

Your beliefs and actions

Situational Influences

Unique to a time and place

Internal Influences

Your beliefs and actions

Situational Influences

Unique to a time and place

External Influences

Someone is influenced by other people and society

Participation

Have 50% of the student body play at least
one intramural sport

Attendance

Reach crowds of 8,000 fans or higher for 25% of home baseball games

Revenue

Increase premium ticket sales revenue by 10%

Athletic accomplishments

Host an NCAA regional in at least two sports

Corporate social responsibility (CSR)

Ethically oriented business strategies

Market Segmentation

Targeted audience

Scarcity

When resources are limited

Microeconomics

Determine how an organization or team can adapt to scarcity

Macroeconomics

Study of the entire economy

Demand

Price versus how much is purchased

Law of demand

Customers buy more if the price decreases

Supply

Price versus how much a team will sell

Law of supply

Teams will supply more if the price increases

Market shortage

Fans want to buy more than a team can sell

Market surplus

Fans will not buy the amount a team sells

Market equilibrium

Fan demand equals how much the team supplies

Economic Impact Studies

Their purpose is to
– Estimate the change caused by something new
– Usually for an event or facility
– Examine revenue, expenses, taxes, and jobs

BABIP

How often a ball in play is a hit

eFG%

Accounts for 3 pointers being worth more

Success Rate

Frequency of touchdowns or first downs

Fenwick

How many shot attempts hit or missed the net

Distance covered

The total number of yards/meters a player runs in one game

Pythagorean Expectation

Estimates how many games a team should have won

Linear regression

– A stats test
– Assesses the relationship between two or more variables