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Business
Organized group of people imvolved in professional, commercial, or industrial activities
What does a Business do
Earns a profit
Starts with an idea
Must generate what we refer to as value in business
What are the 3 legal types of businesses
For Profit
Non Profit
Government
For profit
Focused on gaining a financial benefit
Non Profit
Aim at pursuing a charitable, religious, artistic, educational, scientific, or literary purpose
Government
Legal entities who act on behalf of the country's government while providing commerical activities
Small Business
No more than 1500 Employees
Revenues based on Industry
Medium Business
1500-2000 Employees
revenue between $10 million and $1 Billion
Large Enterprise
Over 2000 employees
Annual Revenue are over 1 billion
3 Types of Businesses
Retail
Services
Manufacturing
3 Types of businesses based on their primary function
Franchising
Distribution
Multilevel and Network Marketing
Franchising
Focuses on expanding a business by licensing to others by selling a franchise
Distribution
The activity of delivering more products and services usuall y from manufacturer to the consumer. A company who moves the products and services is part of the distrbution channel
Multilevel and Networking Marketing
Companies recruit people as distributors and generate sales and recruit people by selling the opportunity to make money
netowrk marketing
hiring or recruiting new individuals that will become part of ones network while selling without a hierachy
Industry
The setting where bussinesses conduct their operations and generate value
Group of businesses that are classified together based on their primary businesses activities
North American industry Classification System (NAICS)
Used by federal statistical agencies to classify businesses to collect, analyze, and publish statistical data about the US economy
Standard Industrial Classification code (SIC)
Assigned by the US Government
Each Business has a primary SIC code- the main line of business as it is based on the code definition that produces the most revenue for the business
5 Legal Structures
Sole Proprietorship
Cooperaties
Partnership
Corporations
Limited Liability
Sole Proprietorship Default Structure
Easy setup, Low cost
Advantagous tax deductions
Easy exit
Sole Proprietorship Challeneges
Not a separate entity
Owner pays self-income tax
Harder to raise captial
Examples of Sole Proprietorships
Single Person art or photography studio
Small local grocery store
An information technology service
A bookkeeping business and home healthcare services
Partnership
Association where two or more individuals join a legal agreement to form a business for profit
Partners become co-owners
Two types of partnerships
Limited Partnership
Limited Liability Partnership
Limited Partnership
Some partners have personal liability while the rest are limited
Incentivizes limited partners to invest without personal liability
Limited Liability Partnerships
Limited liability to every owner
Partners are not responsible for the actions of the other partners
Limited Liability Company
Permits owners, partners, and shareholders to form a business while protecting their personal assets
Examples: Ebay Sony Nike Coke
Corporations
Separates the company from its owners
People owning stocks become shareholders
Corporations are required to hold formal shareholder meetings
Corporation governance includes a board of directors, officers, and shareholders
Types of Corporations
C Corporation
S Corporation
B Corporation
C Corporations
Unlimited investors
They are taxed as separate entities
Subject to double taxation
S Corporations
Smaller Corp (up to 100 shareholders)
NO double taxation-shareholders pay taxes
Less management flexibility
B Corporations
Benefit Corporations balance profit and purpose
Legally Bound to consider how decisions impact customers, workers, suppliers, community, and environment
Example: Ben and Jerry's
Cooperatives
Focus on associating people
Owned by the very same people they serve
Owners are called members who vote on the cooperatives's mission, business course, and profit sharing
Cooperatives enjoy lower taxes as its memebers are not taxed on their income from it and can have access to additional funding via federal grants
What 4 questions does a great business model answer
Who is the customer?
What does the customer value?
How do we make money?
What is the economic logic that describes how we provide value to customers at an appropriate cost?
What are the Newer business models
Subscription Business
Bundling
Advertising supported revenue
Low Cost
Peer-to-peer
Freemium
Leasing
Crowdsourcing
Subscription Business
Consumers pay a subscription fee to enjoy a product or service
Bundling
Selling related goods and services, usually at a discount
Advertising supported revenue
Provides content for free to users while selling ads to generate revenue
Low Cost
Providing the product or service at the lowest possible cost to pass on the saving to the consumers
Peer-to-peer
Act as an intermediary to facilitate exchanges between providers of goods and services and consumers
Freemium
The basic services are offered for free and the premium or improved service for a charge
Leasing
Businesses and consumers are encouraged to rent products and services
Crowdsourcing
Businesses receive the knowledge, ideas, and work from people via a digital space, known as a crowdsourcing platform
business functions
processes and activities carried out to support operations and generate income
Business functions are interdependent of each other
Communication among functions and people is encouraged
Types of Stakeholders
Customers
Competitors
Shareholders
Government
Communities
How to be a growth-oriented leader
Embrace and encourage reasonable risk taking and innovation
believe in learning from feedback and changing course as needed
Valuing learning and determination
Resilience
The capacity to overcome adversity
Emotional Intelligence
The ability to recognize and understand emotions in yourself and others, and your ability to use this awareness to manage your behaviors and relationships
Ethics
the moral principles that regulate or control a person's behavior
Business Contracts
a legal agreement between buyer and seller of goods and services
A contract must contain?
Capacity
Offer
Acceptance
Legality
Consideration
Mutuality
Corporate Social Responsibility (CSR)
A approach businesses take to sustainably develop their operations by providing enviromental, economic, and socialm and benefits for all stakeholders
Communication
Sending information from one person, group, or place to another
Types of Communication
Verbal Communication
Nonverbal Communication
Written Communication
Visual Communication
Interpersonal Effectiveness
a person's ability to successfully communicate with others. You must develop your ability to listen, speak, and question appropriately
3 approches to Interpersonal Effectiveness
Objective effectiveness
Relationship Effectiveness
Self-respect Effectiveness
Objective Effectiveness
Paying attention to the goal when communicationg
Know what is wanted from the interaction and what needs to be done to achieve the goal
Relationship Effectiveness
Prioritize the relationship with the person(s) with whom you are trying to communicate
Self-respect Effectiveness
Put yourself as a priority
These skills can be especially important when someone is crossing a boundary or when engaging in arguments
Important to address
Important to handle with appropriate tone
Active Listening
the ability to focus exclusively on what others are communicating with all the senses
What to do to be an effective active listener
Remain neutral and avoid judgement
Turn off internal dialogue
Be comfortable with silence. Short periods of silence to allow processing
Show signs that you are listening such as making eye contact, mirroring, or leaning in
Rapport
Connecting with one another
4 types of Social Styles Matrix
Analytical
Driver
Amiable
Expressive
Assertiveness
The degree to which people have opinions about issues and make their positions clear to others
What does a elevator pitch include
A opening sentence
The body
Closing
Four Key Traits
Clear
Concise
Compelling
Convincing
The value employees bring is invaluable
They bring talents
An essential part of conducting business and reaching performance targets
The first customer of any business
wants to feel valued and appreciated
People are managed by
Human Resources (HR)
Other names: Human Capital Management, Talent Development, Human Relations, Team Member Services, People
HR Functions
Recruitment
Onboarding
Employee Development
Employee Benefits
Employee Compensation
Employee Labor and Relations
Compliance
Information and Payroll
HR function of Recruitment
Identifying where talent is needed in a business and finding the right people to fill such roles
Consists of: Job Analysis, Sourcing, Screening, and selection
HR function of Onboarding
Intergrating new employees into a business by fimilarizing them with business' policies organizational culture, and their role within the business
HR function of Employee Development
Oversees all the efforts aimed at imporving personal, teams, and organizational effectiveness to support a business' mission and goals
Also known as talent management
HR function Employee Benefits
Includes health insurance, health care flexible accounts, vacation, sick time, family leave, and retirement accounts tht a business offers to its employees
Helps attract top talent
HR functions Employee Compensation
Oversees the pay range for a job position. Every job at a business has a range, usually set by HR, from which employees get paid from
HR functions Employee Labor and Relations
Activities such as drawing contracts, overseeing details about what can be offered to candidates
Enforcement of the code of conduct, business policies
HR functions Compliance
Ensures a business meets all the applicable employment laws
HR functions Infomation and Payrolls
HR collects and analyzes information about the overall working environment
Upgrade Facilities
Necessary Equipment
Software Investment
HR oversees employees receiving their salaries, reconciles payroll data, reports labor taxes
How are resumes reviewed by HR professionals
Applicant tracking system (ATS)
Aplicant tracking system (ATS)
Helps businesses manage cndidates for hiring and recruitment purposes
What do hiring managers look for
Important Keywords
Confirmation
Exaggerations
Career Progression
Online Presence
Equity
Refers to fairness
Equality
Refers to equal rights and equal opportunities for all
Workplace Diversity
the collective mixture of differences and similarities that includes individual and organizational characteristics, values, beliefs, experiences, backgrounds, preferences, and behaviors
Inclusion
The achievement of a work environment in which all individuals are treated fairly and respectfully, have equal access to opportunities and resources, and can contribute fully to the organization's success
Diversity and inclusion bring many benefits
Increases employee satisfaction
Enriches corporate culture
Deepens employee loyalty
Enriches the understanding of different target markets and the opening of new ones
Drives innovative thinking among employees
Key Metrics when managing the HR Function
Benefit % of Salary
Salary % of Operating Expense
Health care costs per employee
Turnover rate
Cost/hire
Revenue per FTE
Employee engagement rate
Workweek FTE
Recruiting yield ratios
The company cultivates an inclusive enviroment by
Evaluating their leaders
Salesforce
This increases volunterrism and empowers employees to be citizen philanthropists
In summary the best companies to work for
Put people first
Help workers find and pursue their passions
Bring people together on a personal level,
Empower people to own their work