Marketing Cluster Exam DECA

Which of the following is a type of intangible business property that is protected by law : A. Acreage B. Inventory C. Trademark D Equipment

C. Trademark

Which of the following is a direct channel of distribution for consumer goods and services : A. Producer to industrial user C. Producer to ultimate consumer B. Producer to retailer to consumer D. Producer to distributor to user

C. Producer to ultimate consumer

Radio frequency identification ( RFID ) increases channel efficiency because it stores product information on a computer chip that is attached to the

box or container.

FreshFast Grocery Store charges food manufacturers an annual fee for the ability to sell their products at FreshFast stores . In other words , FreshFast requires the food manufacturers to pay a

slotting allowance .

When writing qualitative survey questions , it is important to

Avoid yes or no questions

Channel conflict is most likely to occur when channel members A. require documentation C. use negotiating techniques B. make unified decisions D. have different goals

Have different goals

Gabriella is writing a professional report about the trends occurring in a specific industry . What source would provide Gabriella with the most relevant , up - to - date information ?

Trade publications

Which of of the the following statemer statements best describes how a speaker should use eye contact during a presentation to a large group :

They should establish eye contact with individuals around the room

Sportswear brand Nike strives to bring innovation and inspiration to all athletes. This is Nike's brand...

promise

To provide utility , a product must

provide satisfaction .

In which type of economic system does the government impose high taxes to pay for a wide variety of human services programs

Socialist command

During the 1920's, the citizens of the United States were experiencing a peak in the business cycle. However, the peak ended in the 1930s, and a long period of bad economic times began that lasted for nearly 10 years. What phase of the business cycle did the United States experience in the 1930s?

A- depression

B- inflation

C- contraction

D- recession

C. Contraction

An exchange rate indicates one currency's value in relation to

an average of all world currencies.

Which of the following is a goal of business sustainability:

Maximizing long-term profitability

What type of financial records do businesses need to maintain to keep track of their transactions?

accounts receivable

Who often helps orient new employees by answering their routine questions during their first few days on the iob?

Coworkers

An example of primary data collected by a business to determine customer spending habits would be

A customer survey taken at the business

Projects differ from business operations because projects have a definite

beginning and end.

Why is it important for marketing research to be objective?

So that the data gathered are not influenced by researchers' opinions

To interpret questionnaire responses accurately, market researchers must identify codes that relate to

A) the standard deviation

B) standard data

C) all possible response

D)every causal objective

C. all possible responses.

A marketing survey revealed that four out of seven residents in the greater metro area prefer Lupi's Pizza to Morelli's Pizza and Renaldo's Pizza. What measure of central tendency does this example represent?

mode

Why is it important for a business to coordinate distribution with its promotional activities?

To guarantee a sufficient supply of advertised items

Which of the following is an example of a touchpoint:

A customer watches a company's television commercial

Demographic segmentation divides a market according to people's

common characteristics

Online library

The company projected that its sales would increase significantly over the next few years, and it decided to

Hire more coworkers

Which of the following accurately describes the purpose and scope of data mining:

Identifying patterns to predict outcomes

A growing trend that is influencing the way that many campanies do business is the concern for

Protecting the environment

Hailee receives a survey in the mail. At first, she thinks the survey is just market research to find out her cleaning product preferences. However, as she nears the end of the survey, she realizes it is actually attempting to sell her a specific brand of cleaning product. The survey comes from a company engaging in

sugging

What type of financial records do businesses need to maintain to keep track of their transactions?

accounts receivable

The MSE Company encourages its employees to perform and manage their own work within guidelines, express their creativity to facilitate innovation and problem-solving, and collaborate with coworkers to improve work processes. What characteristic of a quality work culture does this situation exemplify?

employee empowerment

Which industry includes brokerage firms and stock exchanges?

securities and investments

Professional organizations/associations frequently attempt to influence legislative decisions that will affect their members by employing

lobbyists

public relations

A buyer is willing to pay $9.99 for a product. If the seller is willing to accept that amount, then $9.99 is the

Exchange price. The exchange price is the amount that both customers and sellers are willing to accept. Value is the amount of satisfaction a product will provide the customer. Markdowns are reductions in prices used to sell slow-moving or clearance items. Demand is the quantity of a good or service that buyers are ready and willing to buy at a given price at a particular time.

Which of the following expenses is considered a fixed cost:

insurance

Who often helps orient new employees by answering their routine questions during their first few days on the job?

coworkers

An example of primary data collected by a business to determine customer spending habits would be

A customer survey taken at the business

Large corporations such as Walmart and Coca-Cola have too many people in their target markets to contact each individual for marketing research purposes. To make it easier to gather data about their customers, these companies usually

use sampling methods

Positioning a corporate brand involves communicating the brand's __________ to the target markets.

value

To interpret questionnaire responses accurately, market researchers must identify codes that relate to

A. the standard deviation

B. all possible responses

C. Standard data quotes

D. Every casual objective

B. all possible responses

A marketing survey revealed that four out of seven residents in the greater metro area prefer Lupi's Pizza to Morelli's Pizza and Renaldo's Pizza. What measure of central tendency does this example represent?

mode

Value. A corporate brand is all of the impressions and images associated with a company in the minds of the consumers.

Why is it important for a business to coordinate distribution with its promotional activities?

To guarantee a sufficient supply of advertised items

Which of the following is an example of a touchpoint?

A. Company management analyzes customer buying behavior.

B. A company provides new employees with customer service training.

C. A customer watches a company's TV commercial.

D. A company researches customer relationship management software.

C. A customer watches a company's TV commercial

Demographic segmentation divides a market according to people's...

common characteristic

Which of the following is an example of secondary data that a business can access from the internet:

online library

The company projected that its sales would increase significantly over the next few years, and it decided to...

higher more workers

Which of the following accurately describes the purpose and scope of data mining:

Identifying patterns to predict outcomes

A growing trend that is influencing the way that many companies do business is the concern for

Protecting the environment

Hailee receives a survey in the mail. At first, she thinks the survey is just market research to find out her cleaning product preferences. However, as she nears the end of the survey, she realizes it is actually attempting to sell her a specific brand of cleaning product. The survey comes from a company engaging in...

sugging