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aristotle
linear communication; its purpose is to persuade the audience
300 BC
year of aristotle
speaker, speech, audience, effect
aristotle model
1948
year of shannon weaver model
shannon-weaver model
techinical; message passes through a transmitter and is subject to noise (interference);
claude shannon & warren weaver
2 people in shannon weaver
speaker, encoding (transmitter), noise, decoding, audience
shannon weaver model
wilbur schramm
made interactional model
1954
date of interactional model
charles E. osgood
schramms co-developer
interactional model
two way communication;
emphasizes the importance of shared and field of experiences when it comes to encoding and decoding ideas.
encoder and decoder
elements schramm’s introduced
dean barnlund
made transactional model
1970
year of transactional model
transactional model
simultaneous and continuous communication
public cues
physical or environmental signs; natural & man-made
private cues
internal or personal psychological signs
behavioral cues
non-verbal & verbal; physical action or language