Data and Competitive Advantage: Databases, Analytics, and Prepping Data for Use with AI

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Flashcards highlighting key concepts related to data, analytics, and competitive advantage in business technology management.

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10 Terms

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Big Data

The collection, storage, and analysis of extremely large, complex, and often unstructured data sets used by organizations to generate insights.

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Business Intelligence (BI)

A term combining aspects of reporting, data exploration, ad hoc queries, and sophisticated data modeling and analysis.

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Analytics

Extensive use of data, statistical and quantitative analysis to drive decisions and actions.

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Machine Learning (ML)

A type of artificial intelligence that leverages massive amounts of data so that computers can improve accuracy without additional programming.

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Dynamic Pricing

Setting prices in real or near-real time to maximize sales and profits.

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Data Warehouse

A set of databases to support decision-making in an organization, structured for fast online queries and exploration.

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Data Mining

The process of using computers to identify hidden patterns and build models from large datasets.

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Blockchain

A distributed, peer-to-peer system that creates a secure digital ledger of transactions using cryptographically linked chains of blocks.

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ETL

Extract, Transform, Load; the process of copying data from multiple sources, transforming it into a common format, and loading into a usable format.

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Query Tools

Tools that interrogate a data source to return data subsets based on criteria.