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Red Herrings
use misleading or unrelated evidence to support a conclusion
Sentimental Appeal
use emotion to distract the audience from the facts
Scare Tactics
try to frighten people into agreeing with the arguer by threatening them or predicting unrealistically dire consequences
Bandwagon Appeal
encourages an audience to agree with the writer because everyone else does
Slippery Slope
suggest that one thing will lead to another, oftentimes with disatrous results
Either/Or Choices
reduce complicated issues to only two possible courses of action
False Need
create an unnecessary desire for things
False Authority
asks audiences to agree with the assertion of a writer based simply on his or her character or the authority of another person or institution who may not be fully qualified to offer that assertion
Moral Equivalence
compares minor problems with much more serious crimes (or vice versa)
Ad Hominem
attack a person's character rather than that person's reasoning
Strawman
set up and often dismantle easily refutable arguments in order to misrepresent an opponent's argument in order to defeat him or her
Hasty Generalization
draws conclusions from scanty evidence
Post Hoc Ergo Propter Hoc
confuse chronology with causation; one event can occur after another without being caused by it
Non Sequitur
a statement that does not logically relate to what comes before it
Equivocation
a half-truth, or a statement that is partially correct but that purposefully obscures the entire truth
Begging the Question
occurs when a writer simply restates the claim in a different way; such an argument is circular
Faulty Analogy
an inaccurate, inappropriate, or misleading comparison between two things