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positive reinfrocement
Behaviour is followed by a pleasant experience, the consequence soul be literal (food or money) or abstract (a smile or compliment)
Negative reinforcement
Behaviour is followed by the removal of an unpleasant experience. E.g. removing pain encourages you to repeat this action to remove pain
Reinforcement
Increase in the behaviour
What happens if you have a role model who smokes
May be more chance you will start smoking. You observe their behaviour, model yourself on them and imitate the same actions when you have the chance
What can positive reinforcement either be
Direct or indirect
Example of positive reinforcement
Consequence of underage drinking could be receiving praise from peers, as well as the pleasurable dopamine reception - encouraging a repeat of this behaviour
What would be the indirect reinforcement
The effects of alcohol - being sociable, confident and friendly -and these second-hand effects can promote this behaviour
Initiation
the act of beginning
When can initiation begin with negative reinforcement
For some people to avoid a consequence
Why do some people take up drinking alcohol
To escape stressful lives -people learn from movies and media that this is a way to unwind. This is a strong motivator for starting drinking in young people
Maintenance-positive reinforcement
Drinking alcohol can provide ongoing rewards, encouraging drinking to be repeated - and maintained
What is motivational toxicity
The rewards of drinking outweigh previously rewarding activities (relationships, sex, hobbies). Drinking has become the only source of reward
Maintenance - Negative Reinforcement
Drinking is maintained to avoid withdrawal symptoms (heart palpitations and anxiety). These symptoms are avoided by drinking again. Even fear of withdrawal symptoms/mega hangover can trigger drinking again
What is the dark side of addiction
Alcohol seems to be able to make life a chaotic mess and provide a solution at the same time. Giving up is one of the hardest things to do and is focused on negative reinforcement.
Relapse - Negative Reinforcement
The relief of having another drink can cause an alcoholic to relapse. Even after relieving withdrawal, alcohol can still be an escape from reality. This can make problems in life (which are causing the desire to escape) worse -and gives more reason to escape life stress
Who though of 'the dark side of addiction
Koob (2009)
Strength of negative reinforcement being an explanation of relapse
Koop (2009) states that drinking to alleviate withdrawal symptoms is controlled by the amygdala. These amygdala is hyperactive during withdrawal and can easily trigger the HPA stress pathway. Therefore drinking as negative reinforcement has a biological reality in the brain.
Strength of the learning explanation of alcohol addiction
It has practical applications. By understanding that alcoholism could be learn means several options of treatment are available to people suffering from this disorder. Negative reinforcement can be counteracted by using negative experiences with alcohol forcing sufferers to confront their consequences head on. This shows that by understanding the processes involved in forming alcohol addictions we can apply this to treatments successfully
Weakness of dopamine and alcohol addiction
Dopamine doesn't play a critical role in the addiction of alcohol. Mitchell et al (2012) found that alcohol consumption in humans has a greater relationship with endorphins rather than dopamine as these are released at the same time
Weakness about this explanation for alcohol addiction
Not a complete explanation for alcohol addiction. This is because operant conditioning cant explain the transition from use to abuse. Many people enjoy alcohol and aren't dependant - so this theory is inconclusive. There maybe more influential factors, such as genes that are involved in addiction formation and maintenance