Consumer Studies - Food labelling

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What are labels?

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They are a source of information that protects consumers, provides information and helps in making healthy food choices.

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What is the basic information that should appear on food labels?

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  • The product name

    • Clearly legible

    • Description of the product if it is not apart of the name

  • A picture of the product

    • Should not be misleading

  • The instructions for use and preparation

    • E.g. Cooking method

  • List of ingredients

    • Colouring agents listed according to their E-numbers

    • The name of the additive must be listed if allergic reactions can take place

    • MSG and flavour enhancers must be mentioned

    • Common allergies must also be listed

  • Storage instructions

    • To ensure that the product’s quality remains before and after it has been opened

  • Net/actual mass

  • Nutritional information

    • Appropriate units (i.e. kJ)

    • Single portion size

  • Logo

    • From an organisation that endorses the food product (i.e. Heart Foundation or SABS)

  • Mandatory warning if the product is pressurised

  • Name and address of the manufacturer

  • Date stamps

    • Day-Month-Year format

    • Packaging/manufacturing date

    • Best before date

    • Sell by date

    • Use by date

  • Country of origin

  • Batch identification number

  • Client service and customer care line

  • Bar code/price

  • Nutritional claims

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4 Terms

1

What are labels?

They are a source of information that protects consumers, provides information and helps in making healthy food choices.

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2

What is the basic information that should appear on food labels?

  • The product name

    • Clearly legible

    • Description of the product if it is not apart of the name

  • A picture of the product

    • Should not be misleading

  • The instructions for use and preparation

    • E.g. Cooking method

  • List of ingredients

    • Colouring agents listed according to their E-numbers

    • The name of the additive must be listed if allergic reactions can take place

    • MSG and flavour enhancers must be mentioned

    • Common allergies must also be listed

  • Storage instructions

    • To ensure that the product’s quality remains before and after it has been opened

  • Net/actual mass

  • Nutritional information

    • Appropriate units (i.e. kJ)

    • Single portion size

  • Logo

    • From an organisation that endorses the food product (i.e. Heart Foundation or SABS)

  • Mandatory warning if the product is pressurised

  • Name and address of the manufacturer

  • Date stamps

    • Day-Month-Year format

    • Packaging/manufacturing date

    • Best before date

    • Sell by date

    • Use by date

  • Country of origin

  • Batch identification number

  • Client service and customer care line

  • Bar code/price

  • Nutritional claims

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3

What are the regulations for food labels?

  • Only facts must be provided

  • Words or implications that confuse the consumer may not be used

  • Must provide the consumer with knowledge

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4

What are the misleading claims about nutritional content?

  • Reference to the Department of Health or the Government

  • Claiming to have complete or balanced nutrition (implying that the food will give complete nutrition

  • Any words, pictures or logos that creates the importance that it is supported by health practitioners etc.

  • The words ‘health’, ‘healthy’, ‘wholesome’, ‘nutritious’ or any other words that imply that the food has properties that will ensure health

  • The word ‘cure’ or any other medical claims, including preventative and therapeutic claims

  • The word ‘wild’ for fish and other marine food products unless it is qualified as ‘wild caught’

  • Prohibited nutritional content wording such as: ‘excellent source of…’; ‘enriched with’; ‘added…’

  • That nutritional value has been added to a food product when those ingredients have only been added for technical or sensory reasons

  • Any claim that it contains something that is not in the packaging

  • ‘No added sugar’/’No sugar added’ on food items containing one or a combination of the following: Corn syrup; deflavoured concentrates and fruit juices; dextrose; fructose; glucose; maltose; sucrose or any other syrup

  • Any word, statement, logo or image that does comply with legal regulations

  • Frozen foods that have been thawed and marketed as ‘fresh’ where the words ‘previously frozen’ must appear on the label

  • Any claim that only the food product contains or does not contain a certain property or ingredient when there are similar food products that have the same property

  • Any comparative claim regarding total fat, saturated fat, cholesterol, sugar, sodium, salt, energy value or alcohol level or two or more similar food products

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