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What is assumption 1: behaviourism
Behaviour is a learned response from environmental stimuli. We are born tabula rasa (as a blank slate).
All our behaviour is learnt through experiences/the environment.
All behaviour is due to a stimulus-response process.
Need to study the behaviour we can see
What is assumption 2: behaviourism
Application to animals
Learning in other animals is similar to what is seen in humans
We can research using animals to learn more about humans
What is assumption 3: social learning theory
Behaviour can be learned from observation and imitation
We can learn behaviours by observing other people's behaviours and imitating (copying them)
We are more likely to do this if the behaviours are from our role models
Classical conditioning
Learning through association of a neutral stimulus paired with an unconditioned stimulus to produce an unconditioned response. Over multiple pairings, the neutral stimulus becomes the conditioned stimulus leading to a conditioned response
Operant Conditioning (Skinner)
Learning through reinforcement e.g. positive and negative reinforcement and punishment
Social learning theory
Learning through observation and imitation of role models
What does UCS mean
unconditioned stimulus
At does UCR mean
Unconditioned response
What does NS mean
neutral stimulus
What CS mean
Conditioned stimulus
What does CR mean
conditioned response
The process of acquiring an addiction
Before conditioning:
UCS= socialising ➡️ UCR= happiness ➡️ NS= cigarettes
During conditioning:
UCS= socialising + NS= cigarette ➡️ UCS= happiness
After conditioning:
CS= cigarette ➡️ CR= happiness
What is classic conditioning with initiating smoking
The smoking has now ben associated with feelings of pleasure and a general good mood
What is operant conditioning with initiating smoking
The individual may gain popularity (positive reinforcement).
What did brynner (1969) show
That media portrays smokers as being attractive and tough (desirable traits)
What is social learning theory with initiating smoking
An individual will see a role model smoking and therefore will repeat this behaviour. They may even see the role model being praised for smoking and therefore replicate this (vicarious reinforcement)
What is operant conditioning with maintenance of smoking
Continued reinforcement of gaining popularity
What is negative reinforcement with maintenance of smoking
Can be see by the individual removing the unwanted side effects )e.g. irritability) by continuing to smoke
What is cue reactivity with maintenance of smoking
Increases the maintenance of smoking. There are cues that will start the initiation of smoking e.g. seeing a pub or a lighter. Smokers generalise the happy mod to the other cues associated with smoking
What is cue reactivity with relapse
Things like meeting old friends can trigger the onset needing to smoke. These feelings are accompanied with physiological changes e.g. increased heart rate, irritability
What is operant conditioning with relapse
Negative reinforcement to remove the unwanted side effects of nicotine withdrawal
What are learning explanations like social learning theory and why
Reductionist as they only consider certain aspects such as reinforcement
Why have methods used to treat nicotine addiction been successful
Because they are designed on the basis of classical conditioning and target the root cause of addiction
What do learning approaches not do
Doesn't consider other approaches in the development of nicotine addiction such as the cognitive approach and how irrational thoughts and cognitive biases play a role