Mass Communication and Media Literacy

Flashcards covering key vocabulary and concepts from the lecture on Mass Communication and Media Literacy.

Mass media

Electronic channels delivering messages to broad audiences (e.g., TV, radio, newspapers).

Social media

Tools for active connection and interaction, such as email, blogs, and websites.

Uses and Gratifications Theory

A theory stating that we choose media that satisfies personal needs.

Agenda Setting Theory

A theory that suggests media shapes what we think about.

Cultivation Theory

The theory that media, especially TV, promotes inaccurate views of reality over time.

Critical Media Studies

A field that examines how media reflects and reinforces dominant ideologies.

Digital Divide

The gap between those who have access to digital technology and those who do not.

Gatekeepers

Individuals or groups that control the flow of information and determine what stories are told.

Communication Apprehension

An individual’s fear or anxiety regarding communication, which can be caused by unfamiliar situations or evaluation fears.

I. Importance of Organization in Public Speaking

Well-organized speeches are easier to understand, more persuasive, and enhance the speaker's credibility.

Impromptu delivery style

A speaking style with little preparation.

Extemporaneous delivery style

A speaking style that is prepared but conversational.

Demonstration speech

A type of informative speech that shows how to do something.

Persuasive speaking

The act of prompting listeners to think, feel, or act differently.

Ethos

The speaker’s credibility and character.

Pathos

Emotional appeals in persuasion.

Logos

Logical reasoning used in persuasive speaking.

Motivated Sequence

An organizational pattern for persuasive speeches consisting of Attention, Need, Satisfaction, Visualization, and Action.