Chapter 3

Design plan

Before you begin to create your forst webpage, you must take the time to develop a solid, detailed ______for the website

Goals

______ is/are the results you want your website to accomplish within a specific time frame.

Secondary

You could have a combination of ____ Gail's for your website.

Purpose statement

A____ summarizes a website's overall goals and objectives to ensure they meet the audiences expectations and needs

needs assessment

To determine your target audiences wants, needs, and expectations, you should ask and answer a variety of questions in a process called a _____.

Purpose

A well-written ______ statement synthesizes into a few words the reason or reasons you are publishing your website

Wants and needs

A successful website provides content to satisfy its target audience's ______ and meet its target audiences expectations for an attractive and usable website.

Home

A website's primary page is called its ____page

Homepage

A website's _______ should contain elements that establish the website's visual identity.

Visual identity

You can exploit the power of branding on a home page by using design elements alone or in combination to establish and maintain _____.

Brand

Organizations and companies spend a large amount of time and money defining, creating, and maintaining a positive, recognizable ______.

Visual identity

An underlying page should include most of the same _____ elements as it's home page.

Splash

A ____ page uses images, animation, and sound to capture visitors' attention and draw them into the website for further exploration

Landing page

The term______ is generally used to indicate the page website visitors see when they click and external link, such as an advertisement or search result.

Infographic

A ____ is data or information presented visually, such as in a chart or pyramid, or to show a sequence of events

Value

Content that furthers a website's purpose adds _____.

Text

______ should be chunked, whenever possible, for scalability.

Images

_____, which include elements such as clip art, illustrations, diagrams, and photographs, are the most commonly used content element on webpages, after text.

Images

____ can help you deliver a message and/or prompt an action beyond the capabilities of text alone, as shown in the accompanying figure.

Audio

_____ frequently is used as an extremely effective, low-bandwidth alternative to video.

Video

Typically, ____ clips incorporate the powerful components of movement and sound to express and communicate ideas.

Multimedia

Adding______ to your website might require that your visitors install web browser plug-ins.

Animation

A ___can be created using Adobe Flash.

Dynamically generated

____content updates periodically and can appear on a website's pages when triggered by a specific event.

Gadget

A ______ is a code fragment that creates dynamic webpage content.

Structure

The linked arrangement of a website's pages from the home page is called its _____.

Storyboard

A _____ is a series of pages originally developed to graphically present scenes for a movie or television program that also is used to visualize a website's structure.

Flowchart

An arrangement of shapes and lines to outline a website's structure is called a ______.

Linear/tourial

A _____ website structure arrange its pages in a specific order

Hierarchical

A _____ website structure organizes webpages into categories and subcategories by increase level of detail.

Goals

_____ are the results you want your website to accomplish within a specific timeframe, which can be weeks, months, or years.

Objectives

After identifying your website's goals , the next step is to determine the website's ______.

Psychographic

Target audience characteristics explain why visitors might want to access your website.

Demographic

_____ target audience characteristics define who your website visitors are.

Target

Many website have multiple _____ audiences

needs assessment

Determining your target audiences wants, needs, and expectations is a process called a _______.

Target audiences

If you have limited resources and a tight time frame for your initial website development, begin by identifying your _____ top two or three needs needs and plan your website to satisfy those needs.

Goals

Formulating a well-written purpose statement requires a clear understanding of a website's _____

Underlying subsidiary

Most websites have two types of webpages , a home page and ___ pages.

Homepage

The ____ is the primary page for the entire website.

Search feature

A home page for a large website should include a ___, which is a text box into which users enter a search term.

Hyperlink/ link

Each underlying page at a website should provide a ___ back to the website's home page, as shown in the accompanying figure.

Public domain

The rights to ___ materials belong to the public at large.

Value-added

Overall, ____ content will be relevant, informative, and timely; accurate and high quality; and usable.

Copyright

Remember to ensure that content elements you use at your website are free of _____ restrictions

Stock

You can find free or low-cost ____ images, including clip art and photographs, from a variety of online sources

Downloadable

___ media must be downloaded in its entirety to the user's computer before it can be heard or seen.

Database

A ___ is a file that stores data, such as a store's inventory or a library's card catalog, so that the contents are searchable and easily updated.

Random

A ______ website structure does not arrange its pages in a specific order