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1. As a primary source of law, federal statutes are enacted by
the U.S. Congress
2. A restaurant wants to open a second location, but it doesn't have the necessary money to do so. However, it is able to borrow money from a __________ to open the new facility.
3. David and Ella are in business together and each of them has unlimited liability. David and Ella's business is an example of a
4. Which of the following is one of the rights of customers who use the services of the hospitality industry:
5. Which of the following is the most common channel of distribution for consumer goods:
Producer to wholesaler to retailer to consumer
6. What might result if a manufacturer begins to sell directly to large businesses rather than through traditional wholesalers?
7. What type of information concerning policies and procedures do employees often extract from an internal business report?
New personnel regulations
8. Employees are more likely to be able to correctly follow directions if those directions are explained in
9. Due to a slump in sales, the RLT Company has decided to lay off 45 workers. Walter, an RLT manager, must choose three employees from within his department to let go. Although it would be easy to allow his emotions to influence his actions, Walter must base his decision regarding the layoffs strictly on facts and data. Walter must be able to defend his decision
10. Before organizing an oral presentation, the presenter should
determine the purpose or nature of the message
11. Your boss wants you to give a presentation at your next staff meeting, and she asks you to include graphic aids. Your boss is referring to
12. When writing a letter of inquiry, when should you identify the purpose of your letter?
13. If a manager wants to be sure she correctly interprets her employees' nonverbal cues, how should she communicate with them?
14. Kayla replies to Mrs. Patterson by saying, "The ProSpin GX2 blender is currently on backorder, but we expect to have another shipment in our warehouse by the end of this week." What is Kayla doing?
15. Richard is giving a presentation at a conference in his industry. He fails to adequately prepare, shows up late for his presentation, and doesn't do a good job. What effect will his poor performance have on his company?
16. Which of the following is a true statement regarding the Fair Information Practice Principles:
17. What aspect of distribution is of major importance to businesses?
18. Seeing a movie at a theatre would be considered a(n) __________ want.
economic
19. A team of employees is responsible for researching potential demand for a business's brand new product. The factor that is most likely to affect demand for this product is the
20. Businesses own the goods or services they produce. This is an example of which characteristic of free enterprise?
21. The two main sources of revenue used to pay the costs of government regulation are
22. The main tax advantage of a corporation is
23. Determine whether the following statement is true or false: Labor unions can affect productivity in the U.S.
24. Calculate the amount of personal consumption expenditures that will be included in GDP if citizens purchase $8.3 million worth of new products and $1.9 million worth of used cars for their own use; nonprofit institutions purchase $2.6 million worth of goods and services; and the government purchases $3.6 million worth of new equipment.
$12.8 million
25. Which of the following is a political influence that can affect currency value:
26. When Eddie became upset with a coworker during a business meeting, he threw his file down on the table, left the conference room, and slammed the door behind him. What was Eddie demonstrating?
27. Which of the following is a true statement regarding taking responsibility for decisions and actions:
28. Of the following, which is a true statement about change:
It is the only thing that is constant in our lives
29. Businesspeople who want to be successful in a global market should exhibit
30. Which of the following is one of the steps of the formal method of reaching a consensus:
Repeat the revision process
31. What is true about personal vision?
Good visions have permanent results
32. What should a person always do when adapting to a new situation?
Make a choice
33. Paul keeps his team focused on the vision even when they encounter negative responses from outsiders and changes in circumstances. Which guideline of sharing a vision does this illustrate?
Being flexible
34. Patrick has a hard time understanding math concepts, but he's great at Spanish. Cat struggles in Spanish class, but she always gets good grades in her math classes. Which of the following differences between Patrick and Cat is illustrated in this example:
35. Jenna works long and irregular hours to accommodate her clients' schedules. What characteristic of a good entrepreneur is Jenna exhibiting?
36. One of the reasons that businesses and consumers use credit is because it provides
37. Jia just bought a new home. She makes a monthly payment that will help her protect her home if it is damaged by a natural disaster or otherwise harmed. Jia is making a(n) _________ payment.
Insurance.
38. Melissa writes checks to pay for her rent, utilities, and groceries, and she keeps a record of all these transactions in her check register. Keeping an accurate check register helps Melissa
Track the amount of money she has spent.
39. Of the following ownership investments, which involves owning items that gain or lose value over time:
40. If you are trying to create a personal budget, which of the following pieces of financial information is relevant to your purpose:
41. One of the roles of ethics in finance is to encourage business employees to
make the right decisions
42. Human resources managers who consider only education and experience during the staffing process are being
Ethical
43. To reduce the time it takes to manually enter marketing-research results into a computer database, many businesses are using
44. Why must the data collected in marketing research be analyzed?
45. While filling out a customer-satisfaction survey, Ashley is asked to rank her level of agreement with the statement, "The sales representative was friendly and courteous." Out of the five options presented, Ashley's response is "strongly agree." This is an example of a _________ rating scale.
Likert
46. The Majestic Resort and Conference Center sent an online survey to former guests to obtain feedback about their satisfaction levels with the facility and its services. What type of information did the resort collect?
47. Businesses often maintain current demographic information to make decisions about the most effective strategy to use to
Reach the target market.
48. When should researchers ask potentially sensitive questions during an interview?
49. The audience for the research report is young professionals. What should you incorporate into a visual presentation that will appeal specifically to that audience?
Animated backgrounds.
50. In addition to the wording on a questionnaire being clear, the wording should be
51. Identify the term that best represents marketing's role in society.
52. When promoting tangible products, marketers often try to add some "intangibles" to their offer. Why is the reverse also true--that service marketers try to add some "tangibles" to their offer?
Consumers need tangible characteristics as "signals" of quality before they buy.
53. Which of the following would most likely indicate that an adjustment in a sales forecast is needed:
The anticipated economic recovery did not occur
54. One way for a person to verify the reliability of an online article's information is by
Comparing the information with other articles about the topic
55. A legal issue associated with the use of information might involve the violation of __________ laws.
Copyright.
56. One reason why businesses develop and use information systems is to help with the
Decision-making process.
57. Eli is using an online search engine to obtain business information. To obtain narrow search results for a specific phrase, which of the following should Eli place around the text:
Quotation Marks
58. A benefit of using an integrated software application package is that it allows businesses to
manage all aspects of the operation
59. One of the reasons why a chain of hotels might analyze and interpret the marketing information contained in databases is to
Compare variables.
60. A business is mostly likely to review customer invoices from the previous year to
Forecast sales.
61. Trends indicate that a large segment of the population is between 60 and 70 years old. A hospitality/tourism business can act on this trend by
Developing tour products specifically designed to appeal to retirees.
62. Why is it important for employees to follow instructions when using equipment and machinery?
Minimize loss.
63. Businesses such as banks that keep large amounts of cash on hand may be common targets for
Robbery.
64. What is likely to occur if a business's employees do not follow the business's security procedures?
Increased risk of theft
65. Determining which tasks need to be performed and when they need to be completed is an important aspect of project
Planning
66. An automobile company conducted systematic accident simulations by crashing their cars and trucks into cement walls at various speeds. Results of the simulation were used to evaluate how well the vehicles held up and to determine weaknesses in the vehicles' structure. What quality control method is the company using?
Product Testing
67. Which of the following are examples of overhead costs:
Postage, taxes, and insurance.
68. Which of the following employees are in a better position than others to help a business control expenses:
Buyers
69. If a motel experiences a fire, earthquake, or severe flood, the motel staff should
Follow appropriate emergency procedures
70. Which of the following terms refers to the habits and practices you regularly perform to take care of your body:
Hygiene
71. Which problem-solving method works the best with a group?
Brainstorming.
72. Jane enjoys working with people, is interested in television and advertising, has excellent grades in English and speech, and is very creative. What occupational area would she be better suited to pursue?
Communications and media.
73. Which of the following guidelines should you follow when completing a job application form:
Print the requested information in black ink
74. Mia is very organized and detail-oriented and enjoys helping others arrange activities such as fundraisers, receptions, and meetings. Based on her skills and interests, Mia might consider working in the hospitality industry as a(n)
Event Planner.
75. Which of the following is a business alliance organization that operates on a local level:
Seattle Metropolitan Chamber of Commerce
76. A manager set a goal for all internal sales representatives to process 30 inbound telephone orders per day. What type of goal has the manager set for employees?
Output
77. The use of loss-leader pricing might be considered illegal if it
Eliminates Competition.
78. In relation to product grades and standards, why is international standardization needed?
To prevent technical barriers to trade.
79. Why would a business remove or delete product items or lines from its product mix?
To avoid legal liabilities
80. Positioning shows where a product stands in relation to
The competition.
81. Which of the following hotels is most likely to have a competitive advantage over other hotels:
The Regency Hotel because it is the only hotel in Portland that offers childcare services.
82. The Fortnight Hotel chain has over 100 hotels throughout the country that are located near metropolitan conference centers. The chain plans to build 15 golf resorts near popular destination areas over the next five years. This is an example of a business planning a
Product Extension
83. Linking buyers and sellers through communication is one of the main purposes of
Promotion
84. Newspapers are an example of __________ media.
85. A small retail chain that sells specialized products for sports enthusiasts is located in a resort area that receives most of its business during the summer. To increase year-round sales, management wants to use direct-mail advertising. What format should you recommend that the retail chain use?
Niche Catalogs
86. One of the disadvantages to marketers of using streaming video email is that it requires the recipient to have a
High-speed Internet connection.
87. What is an example of a "black hat" search engine optimization (SEO) strategy?
Filling a web page with irrelevant key words
88. The marketing director at the corporate office of a hotel chain asked one of the company's graphic artists to create a pencil rendering of a special event hosted by the hotel. To show texture in the drawing, the graphic artist should use
crosshatching
89. Which of the following is an impact of color harmonies on the composition of a print ad:
Highlights a specific element.
90. At the Clara's Pizza Parlor website, customers are encouraged to send electronic postcards advertising the restaurant to friends and families. This is an example of __________ word-of-mouth marketing.
Aplified
91. A travel agent says to a client, "Thank you for booking your cruise through Voyage Travel Agency. If three friends or family members book a cruise through our agency, we will give you a $150 voucher to use on the next cruise that you book with us." What is the travel agent doing?
Asking for referrals
92. In a movie that's about to be released, the main actors stop their car in front of a billboard for InterContinental Hotels. For the audience, this is an example of
Product Replacement.
93. Making sure that the headline, illustrations, and copy promote the same theme is an example of coordinating
Elements in advertisements.
94. One way that hospitality and tourism businesses might build customer loyalty is by participating in
Community outreach activities
95. The overall efforts which help to build a firm's clientele include sales activities, the search for new clients, and
Business services and policies
96. Using a laptop computer to track leads, write sales-call reports, and check inventory levels helps a salesperson to
Increase personal efficiency
97. To avoid legal problems, a salesperson must be careful when telling customers about products so that customers don't confuse the salesperson's opinion statements with
Facts
98. According to Maslow's Hierarchy of Needs, people are first motivated to buy to satisfy __________ needs.
Physiological
99. Which of the following is not a benefit to a business of using substitute selling:
Makes shopping easier and faster
100. Which of the following is one of the major responsibilities for top-level managers:
Strategic planning.
