Chapter 8: Place as part of marketing mix

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8 Terms

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Availability of suitable premises
Hotel chains, restaurants and tourist attractions require suitable premises for from which to operate.
2
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Local and transient population
It is important that there is an easy access to local populations in terms of workforce and potential customer base.
3
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Locational factors
Organisations must take these into consideration when choosing where to cite a new facility or attraction.
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Costs
Prime locations cost money.
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Character of the area
How to environment of the area is, including political stability, crime rate etc.
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Local and transient population
It is important that there is an easy access to local populations in terms of workforce and potential customer base.
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Adjacent facilities
It is beneficial to have linked tourism facilities nearby such as, cafes, restaurants and bars close to it hotels, enabling customers to gain easy access to a wide range of amenities.
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Access/transport links
It is important to ensure that there is a necessary level of infrastructure available to support high volumes of visitors.

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