Chapter 8: Place as part of marketing mix

studied byStudied by 1 person
0.0(0)
get a hint
hint

Availability of suitable premises

1 / 7

Tags and Description

8 Terms

1

Availability of suitable premises

Hotel chains, restaurants and tourist attractions require suitable premises for from which to operate.

New cards
2

Local and transient population

It is important that there is an easy access to local populations in terms of workforce and potential customer base.

New cards
3

Locational factors

Organisations must take these into consideration when choosing where to cite a new facility or attraction.

New cards
4

Costs

Prime locations cost money.

New cards
5

Character of the area

How to environment of the area is, including political stability, crime rate etc.

New cards
6

Local and transient population

It is important that there is an easy access to local populations in terms of workforce and potential customer base.

New cards
7

Adjacent facilities

It is beneficial to have linked tourism facilities nearby such as, cafes, restaurants and bars close to it hotels, enabling customers to gain easy access to a wide range of amenities.

New cards
8

Access/transport links

It is important to ensure that there is a necessary level of infrastructure available to support high volumes of visitors.

New cards

Explore top notes

note Note
studied byStudied by 11 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 5 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 6 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 5 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 2 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 5 people
Updated ... ago
5.0 Stars(1)
note Note
studied byStudied by 985 people
Updated ... ago
5.0 Stars(3)

Explore top flashcards

flashcards Flashcard55 terms
studied byStudied by 8 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard27 terms
studied byStudied by 122 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard22 terms
studied byStudied by 26 people
Updated ... ago
5.0 Stars(2)
flashcards Flashcard31 terms
studied byStudied by 3 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard26 terms
studied byStudied by 28 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard20 terms
studied byStudied by 30 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard39 terms
studied byStudied by 175 people
Updated ... ago
5.0 Stars(1)
flashcards Flashcard40 terms
studied byStudied by 627 people
Updated ... ago
5.0 Stars(8)