Chapter 8: Place as part of marketing mix

Availability of suitable premises

Hotel chains, restaurants and tourist attractions require suitable premises for from which to operate.

Local and transient population

It is important that there is an easy access to local populations in terms of workforce and potential customer base.

Locational factors

Organisations must take these into consideration when choosing where to cite a new facility or attraction.

Costs

Prime locations cost money.

Character of the area

How to environment of the area is, including political stability, crime rate etc.

Local and transient population

It is important that there is an easy access to local populations in terms of workforce and potential customer base.

Adjacent facilities

It is beneficial to have linked tourism facilities nearby such as, cafes, restaurants and bars close to it hotels, enabling customers to gain easy access to a wide range of amenities.

Access/transport links

It is important to ensure that there is a necessary level of infrastructure available to support high volumes of visitors.