Chapter 8: Place as part of marketing mix

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8 Terms

1

Availability of suitable premises

Hotel chains, restaurants and tourist attractions require suitable premises for from which to operate.

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2

Local and transient population

It is important that there is an easy access to local populations in terms of workforce and potential customer base.

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3

Locational factors

Organisations must take these into consideration when choosing where to cite a new facility or attraction.

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4

Costs

Prime locations cost money.

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5

Character of the area

How to environment of the area is, including political stability, crime rate etc.

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6

Local and transient population

It is important that there is an easy access to local populations in terms of workforce and potential customer base.

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7

Adjacent facilities

It is beneficial to have linked tourism facilities nearby such as, cafes, restaurants and bars close to it hotels, enabling customers to gain easy access to a wide range of amenities.

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8

Access/transport links

It is important to ensure that there is a necessary level of infrastructure available to support high volumes of visitors.

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