Journalism Vocab Unit 2.

Covers layout design, photography, and headline terms.

Gutter

the area in the center of the spread, where the yearbook is bound with thread and glue; also the middle of two pages of a spread where the paper runs into the spine

Margins

establish boundaries for the content; they provide a border of white space along the top, bottom, left, and right edges of the spread

Reference photos/mugshots

group shots and the portraits section arranged in panels to provide a record of the school population and the membership of organizations and teams

Template

a prototype design or outline for a spread or section that everyone can follow to insure consistent design throughout the spread or the entire yearbook

Photojournalism

the art of telling a visual story with photographs. Photojournalists capture life as it happens, with an emphasis on emotion in motion. Photojournalistic images are not staged or posed.

Hammer

a headline pattern consisting of one or more lines of secondary headline below the primary headline.

Headline

the largest type on the page/spread designed to attract readers to stories and draw them into pages. A well-written headline summarizes a story or highlights its focus. Headline formats include primary and secondary.

Kicker

a headline pattern consisting of a single-line secondary headline, often a label, above the primary headline

Primary Headline

– the main headline. Uses a few well-selected, creatively designed words to capture reader’s attention and deliver the dominant message as well as an overview of the page content.

Secondary Headline

the second tier of info in a headline that adds specific info and details about the subject; often written in sentence style.

Tripod

a headline pattern consisting of 2+ lines of secondary headline arranged beside the primary headline.

Wicket

a headline pattern consisting of 2+ lines of secondary headline above the primary headline; sometimes showcases a quote

Composition

position/arrangement of the elements in a photo; content of a photo

Contrast

tonal gradations between black & white areas in a photo, adding depth

Dominance

achieved by making a content element significantly larger (or smaller) calling attention to itself and becoming the focal point. The dominant element, often a photograph or collection of photos, should be important enough to justify this treatment

Focus

the sharpness of the subject of a photo; setting the camera lens to make the subject sharp and clear. Details should be crisp and defined.

Framing

composing a photo so that the subject is surrounded (framed) by content- sky, ground, people-that highlights the subject

Grain

the texture of a photo, generally, the less grain or texture the better the photo

Leading Lines

a photo composition technique in which real or imaginary lines in a photo lead the eye to the center of interest

Rule of Thirds

a method of dividing the photo into thirds vertically and horizontally creating 4 intersection points. The main subject falls into one of the intersecting points, a little off-center in the photo